Adobe Articles

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Finding Your Audience with Heat Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend ...

YouTube Quietly Changes Default Embed Code to HTML5-Friendly iFrames

YouTube Quietly Changes Default Embed Code to HTML5 Friendly iFrames

Have you ever embedded a YouTube video on a blog or other website? If so, you're probably familiar with the code format--it has long been made up of Flash-based "object" tags. But now, without any formal announcement or promotional fanfare (with the exception of a ...

Google Chrome To Drop H264 - How Will This Affect You?

Google Chrome To Drop H264   How Will This Affect You?

Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open ...

Saturday Morning Awesome Sauce: Adobe Continues Bridging Gap with Flash to HTML5 Conversion Tool

Saturday Morning Awesome Sauce: Adobe Continues Bridging Gap with Flash to HTML5 Conversion Tool

If you read ReelSEO regularly you'll be aware that yesterday I wrote about how Adobe teamed up with Kaltura on an online video player featuring both Flash and HTML5. Well their efforts to remain the leader in online media for websites haven't stopped there. With ...

How The HTML 5 War Has Been Won, By Adobe and Kaltura

How The HTML 5 War Has Been Won, By Adobe and Kaltura

Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura's HTML5 ...

Behind-the-Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways

Behind the Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways

Coincident TV, like Qoof, wants to make your video content more interactive. However, unlike Qoof who was aimed more at eRetailers, Coincident TV is aiming to bring more content into the video viewing experience and integrating other content as well. I did not get to ...

YouTube's 6 Reasons Why HTML5 Won't Replace Flash, Yet

YouTubes 6 Reasons Why HTML5 Wont Replace Flash, Yet

YouTube agreed with us on several points lately. We're not sure if they knew they were doing it or not but they have. The main point is that while HTML 5 is cool and has a lot of potential, it's not going to replace Flash ...

Brightcove Now Serving Video To Android Mobile Devices

If you create video and put it online, then the chances are good that you'd actually like people to be able to see it.  And as more and more web users go mobile--using smart phones and other mobile devices for their browsing, discovering, and sharing ...

HTML5 Is Better Than Sliced Bread for Online Video Advertising!

A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all ...

Google's VP8 WebM and HTML5 - What It Means for You

Googles VP8 WebM and HTML5   What It Means for You

Several months ago, Google bought ON2, the company behind the successful video codecs VP6 (used in Flash) and VP7 (used in Skype). Ever since the first rumors of this acquisition emerged, the online video community has speculated what this would mean for HTML5 video and its current issues ...

The WebM VP8 BandWagon Rolls On - Who's In and Who's Not

Google announced the would open VP8 up as WebM, an open source video codec in a Matroska package with Ogg Vorbis as the audio encoder. So I thought it would be good to have a news round up of who's in, who's out and what ...

The "Reel" Deal With HTML5 Video - Not Quite There Yet

The Reel Deal With HTML5 Video   Not Quite There Yet

Online video is an exciting field to work in. As creator of the JW Player, I'm privileged to be at the forefront of the industry. Every week, our team receives thousands of emails from web developers regarding various bug reports, product feature requests and general ...

Steve Jobs' Flash Dance - Contradicts Self On Reasons for No Flash for Apple Mobile Platforms

Steve Jobs Flash Dance   Contradicts Self On Reasons for No Flash for Apple Mobile Platforms

Two big A's continue their row. The latest round was fired by Apple CEO, Steve Jobs in a lengthy blog post entitled 'Thoughts on Flash.' No it's not some new memory technique or a way to save your childhood before old age strips you of ...

HTML5's Dark Horse Video Codec, ON2 VP8 From Google

While Google didn't make the VP8 video codec, they did purchase it recently and now, they're announcing [allegedly] that it will be Open Source. What's this mean for HTML 5? It might finally have found a winner of the codec race and a savior, in ...

Apple IAds HTML 5-based Interactivity

Apple announced they are getting into the mobile ads business with iAds. This was coupled with the Apple iPhone OS 4.0 announcement. They'll offer developers a 60% revenue split and Steve Jobs stated it's all HTML 5-based technology. Nifty!