Adobe Articles

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served …

Basic Video Editing Tips for YouTube – The YouTube Advertiser Playbook: Part 3

Basic Video Editing Tips for YouTube   The YouTube Advertiser Playbook: Part 3

There's nothing like the thrill of taking a whole bunch of footage you just shot and piecing it together towards the final product.  Editing can be every bit as creative as the shooting of the video, and for me, it's far and away the funnest …

Break into Primetime with Adobe’s New Integrated Video Platform

Break into Primetime with Adobes New Integrated Video Platform

So, as I previously mentioned, I chatted with Adobe about their Project Primetime and its new features which they've just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it's all …

Adobe Cloud Gets Creative, Brings PrimeTime with it

Adobe Cloud Gets Creative, Brings PrimeTime with it

I'm tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications. Along with that there are also two …

Why You Should Be At Streaming Media East Next Week

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make …

2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

2012 London Olympics to be Largest In Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you're in you'll be able to catch you favorite Olympic events either live or on-demand.

Adobe CS6 Production Premium Revealed

Adobe CS6 Production Premium Revealed

Today, at the start of NAB 2012, Adobe is revealing Production Premium CS6. This forthcoming release will convince more editors to make the switch. If the unparalleled integration of the software (through Adobe Dynamic Link) and hardware (Mercury Playback Engine, with extended support for OpenGL …

MPEG DASH Gains Industry Support As “Streaming Media Standard”

MPEG DASH Gains Industry Support As Streaming Media Standard

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, …

Which Online Video Editing Software Solution Is The Right One For You?

Which Online Video Editing Software Solution Is The Right One For You?

Over the last year a lot of online video editors have popped up and so it was time for us to put together a list of everything that we could find with some basic information so you have a single source for comparing all of …

JW Player 5.9 Beefs Up HTML5 Experience For Android & iOS

JW Player 5.9 Beefs Up HTML5 Experience For Android & iOS

JW Player has been around for a very long time and is a great little video player, I even use it at Gamers Daily News, in fact. The recent update to version 5.9 brought with it some interesting improvements in the HTML5 area I thought …