Adap.tv Articles

Adap.tv Empowers Publishers To Serve Own Video Ads By Extending Capabilities of Existing Display Ad Servers

Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today announced a strategic product that extends the capabilities of leading ad display management systems, DoubleClick DART and Microsoft Atlas AdManager, to serve ads onto video. Through the addition ...

MediaMelon Launches New Video Overlay Network (VON)

MediaMelon Launches New Video Overlay Network (VON)

Even thought HD video is still a ways off in terms of being available to the masses online, strong progress has been made recently by some companies with a goal of efficiently delivering HD video via IP networks to millions of consumers.   MediaMelon is ...

Adapt.tv Introduces New Pre-Roll Video Ad Format

Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today introduced a new ad format for online video advertising designed to enable video publishers to maximize revenue while protecting viewers from lengthy pre-roll video ads. The new format ...

thePlatform Now Offers The Largest Set of Options for Online Video Advertising

Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 ...

Video Ads Generate 3 Times The CPM of Banner Ads

More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released "Digital Pricing Benchmarking Study." So, ...

Adap.tv Helps Publishers Adapt To Video Advertising

This past week at the Streaming Media East conference in New York City, I had the privilege of speaking with the CEO of Adap.tv, Amir Ashkinazi. Prior to forming adap.tv, Amir was a founder and the CTO of Shopping.com. Amir told me all about their ...

New Open Source Video Advertising Platform

Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform. Adap.tv OneSource empowers publishers to add, configure, and optimize video advertising across virtually all ad sources and all formats using sophisticated technology and a ...

Most Flexible Online Video Options for Media

As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video ...

In-Stream Video Ads - A Thing of The Past

According to a new study released yesterday from Burst Media, more that 78.4% of those they surveyed indicated that they felt in-stream video advertisements (pre-roll, mid-roll, post-roll, etc...) were intrusive. While the study demonstrated that users recollect the advertisements, 1/2 of respondents said the advertisements ...

Are Video Pre-Roll Ads A Thing of The Past? Comparing Video Ads

Comparing Video Ads: Why Pre roll advertising is a thing of past! The concept of video advertising is not new to the Internet, however for some time the new video revolution that has taken the Internet with a storm, coupled with the concept of user ...