I thought that some of the Reel SEO regulars might really appreciate the content of this online Webinar so when I ran across it I thought I would let you all know about it.
What: "Surviving to Thriving in Online Publishing," a complimentary webinar hosted by Clickability, Inc., the global leader in on demand Web Content Management (WCM).
This interactive webinar will explore how publishers can harness innovation to drive efficiencies and create new revenue, while at the same time spending less but getting more value out of their online investments. Participants will discuss why some media companies thrive in a down economy, while others simply fold.
Webinar attendees will receive Clickability's complimentary whitepaper on the same topic.
Who: Media industry veterans Aiden Colie (Time, Inc.), Christopher Herring (NBC Universal) and Joe Pennisi (IrishCentral.com) will join moderator Robert Carroll (Clickability).
Aiden Colie - Former senior vice president of Internet technology, Time Inc. Interactive. Former, vice president and CTO, Ziff Davis. Member, Clickability Media Board of Advisors.
Christopher Herring - Manager of publishing systems experience, NBC Universal. Former executive producer, publishing systems and CMS manager, Technology Growth Center, NBC Universal. Former director of Internet technology, Hachette Filipacchi Media U.S. Inc.
Joe Pennisi - CIO, IrishCentral.com, an online destination devoted to the global Irish community. Former vice president of information technology, New York Daily News.
Robert Carroll - Vice president of marketing, Clickability. Online pioneer with more than 20 years of strategic marketing experience at companies such as AOL, Ziff Davis and Ofoto.
Why: As media companies grapple with the issues of slumping ad revenues, soaring costs, new competition and the loss of traditional revenue, publishers often feel there are few options left. However, the very challenges that threaten traditional media can offer a unique opportunity for smart and agile publishers to reinvent themselves and thrive online.
Attendees will learn how to leverage social networks and rich media to increase page views, time on site and unique visitor experiences. But most importantly, Colie, Herring and Pennisi will highlight why choosing the right technology can mean the difference between simply surviving and thriving to become an online success.
When: 11 a.m.-12 p.m. PT, Tuesday, Mar. 31, 2009
How: Register for free online at: https://www1.gotomeeting.com/register/526703520?elq=CB456FE1938C4CC4A5C80A4DBD
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