2012 A Big Year For Connected TVs?
Nearly 50% of all 37-inch and larger TVs introduced in 2011 came with Internet connectivity. And that will increase this year. Programmers are feverishly developing apps for these TVs and other alternative devices.
Showtime has developed apps for over-the-top service, Roku, that let's users sample Showtime programming on Roku.
Adobe has also said it's powering more content and apps for programmers on connected TVs. Programmers like apps because they are able to control the look and feel and presentation of their shows.
Connected TVs may also flourish as consumers cut the cord. Deloitte says that 9% of U.S. consumers have already cut the cord, and another 11% are actually considering it. Other research says cable companies are gaining subscribers. And that's why you see manufacturers making TVs even snazzier and with more "smart" in them, such as Internet connectivity.