CBS Live Stream of LSU-Alabama Game Breaks College Football Record

CBS Live Stream of LSU Alabama Game Breaks College Football Record

As expected, CBS saw the college football record broken for an online/mobile audience during Saturday's LSU-Alabama showdown.  Over 200,000 watched the game via the website and CBS Sports Mobile, which considering that the network was seeing numbers "hovering just under six figures" means they more than doubled their greatest online audience.  The number is significant because the reason why we don't see more big games streaming online is the fear that the online audience will steal ratings from TV.  Advertisers pay for TV ratings, and a loss of audience means loss of money for future events, but that obviously didn't happen because CBS saw their second-highest rated program on TV since 1987.

214,560 Is A College Football Streaming Record

CBS says 171,658 unique streams came from the website alone, and 42,912 came from mobile devices.  Apparently, their overall record remains pretty safe.  They got 1,153,981 online viewers for an NCAA basketball tournament game between Florida and BYU last year, and you have to think a lot of those March Madness games hover around that figure because people can stream the game from work in many cases.  That was the first official game of the 2010 NCAA Tournament, playing a little after noon ET on a Thursday, when many people are stuck at work, and the game went to double overtime.

The LSU-Alabama game happened on Saturday night, so there was less of a reason for people to catch the game online.  So getting over 200,000 is amazing, and I hope that the fact that since CBS saw their second-largest Nielsen rating (11.9/21) since 1989, we might be able to get streams of other large events in the future where the online audience will clearly not hurt the overall TV number.  You know, like the Super Bowl.  I know a lot of people who have had to work on Sunday nights and miss that game.  That's all I'm saying.

Don't Miss Out - Join Our VIP Video Marketing Community!
Get daily online video tips and trends via email!
About the Author -
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com. View All Posts By -

What do you think? ▼
  • @CBSSportsPR

    Chris - please drop me an email when you have a moment...want to be sure you are on my email list. ariethmiller AT cbs DOT com
    THX

  • http://www.facebook.com/profile.php?id=100003024000943 Parmina Gomes

    Preview # Alabama vs LSU ALLSTATE BCS Football Live Game.Hi NCAA Football Lover @@@ welcome to the 'Watch ALLSTATE BCS NATIONAL CHAMPIONSHIP Live NCAA Football Alabama vs LSU on the Information and review page.I've to search the entire internet and do plenty of research just to find a legit way to watch live NCAA Football -1 online.... Read complete article here.

    http://thirty-two-teams.blogspot.com/2012/01/watch-enjoy-live-alabama-vs-lsu.html

    http://thirty-two-teams.blogspot.com/2012/01/watch-enjoy-live-alabama-vs-lsu.html

    http://thirty-two-teams.blogspot.com/2012/01/watch-enjoy-live-alabama-vs-lsu.html