Here is another great post from Nalt titled "how to catch people cheating on viral videos" on Will Video for Food
"I'd caution clients when dealing with promoters who use deceptive means to drive views because it points to a lack of ethics. So I'd wonder if the reported views are, in fact, real. It's fairly easy to create autobots that drive false video views, and most clients aren't savvy enough to double check reported views (some agencies take liberties with the data they provide). That doesn't do anything for the product or service, and gives the marketer a false sense of success..."