There is an interesting case study on Marketing Sherpa that details a software training company that created a subscription-based online video platform with a complimentary trial. Apparently, they were able to realize a 40% increase in online subscriptions to their training program in December 2007. The case study covers in detail 6 campaign strategies that were used and the results that were achieved. Read the rest at Marketing Sherpa.
"Johnson and his team needed an online product and a marketing strategy that would highlight the benefits of this training, such as instant availability and interactive features. They also had to reassure prospects that online video matched the quality they'd come to expect from the company's DVD products.
Johnson wouldn't disclose specific numbers for traffic or leads generated through links with partners, affiliates and distributors. But Johnson says that wide marketing net is delivering a large quantity of highly qualified visitors. "The quality of traffic from an Adobe or Microsoft, that's our exact target audience. It definitely will convert at the best rates.”