Refuting The Cable TV Cord Cutting Hype

In the last year, the nation's largest TV providers added more than 1.7 million new video customers, suggesting that cord cutting is not a trend, according to fresh research from Leichtman Research Group. The research firm analyzed official data from cable, satellite and telco operators and found that while the nation's ten largest cable operators lost more than 1.4 million video customers during the last year, satellite operators and telcos added more than 3 million new customers for an overall net gain. This episode also covers news of a Mommycast.com spinoff - Mommycast Latina.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • http://www.vitamincm.com VitaminCM

    I totally agree. Web video is not going to replace cable (cable, satellite, and Telco TV) any time soon. It is however forging a growing coexistence that carves away at TV's market share. My parents will not disconnect their cable and go "all hulu - all the time". They will start watching Netflix on their Wii though.

    • http://www.reelseo.com/ Mark Robertson

      Thanks for the comment. I know my mom won't be cutting the cord, but
      she proably won't get a wii either - she can barely handle email :-)

  • http://www.discountcablestore.com/Audio-Video-Cable.htm Matt @ video cable

    Yeah! My parents don’t wan to cut the cords too. But I and my brother really want to have the wii since it is much cooler for us.

  • wizjordan20

    Cord cutting is dead some say. Others think it a passing fad and that there’s no staying power. Yet in the annual State of the Media Democracy report, Deloitte reports that some 20% of consumers have or are thinking about it. Source: Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering http://www.reelseo.com/cord-cutting-is-real/#ixzz1vpTdx1OW ©2008-2011 ReelSEO.com Online Video Guide.
     
    <a href="http://www.cabletiesandmore.com/BraidedSleeving.php">TechFlex</a>

  • wizjordan20

    Cord cutting is dead some say. Others think it a passing fad and that there’s no staying power. Yet in the annual State of the Media Democracy report, Deloitte reports that some 20% of consumers have or are thinking about it. Source: Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Source.
     
    http://www.cabletiesandmore.com/BraidedSleeving.php