Partnership with PointRoll Provides Advanced Video Placements and Seamless Campaign Set-up and Management
Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced the introduction of the BurstVideo InBanner ad unit and the Burst Video Channel. BurstVideo InBanner allows advertisers to use existing video assets to deliver a flawless advertising experience with sight, sound and motion next to high-quality web content. Furthermore, the BurstVideo InBanner unit is a customizable stand-alone advertising unit, independent of video content, which once played, leaves behind a brand image that reinforces the advertiser's message. Burst will distribute the video content across an available inventory of over 200 million impressions per month through its new Burst Video Channel.
The BurstVideo InBanner unit is part of Burst's commitment to provide web publishers and advertisers with cutting-edge advertising solutions. The BurstVideo InBanner unit was developed in collaboration with PointRoll, the leading developer of rich media technology solutions. Burst Media is one of the first ad networks to be included in PointRoll's Included Program. The relationship enables Burst and PointRoll to offer streamlined campaign execution to advertisers and agencies looking to place rich media advertisements across Burst's network of quality web sites.
"As the online video market matures, it is necessary to evolve the advertising approach as well," said Jason Tafler, CEO, PointRoll. "Burst Media understands the need to create high-impact, non-traditional creative units for online video and we are pleased to be able to offer the technology platform to enable this unique type of advertising.”
To deliver this powerful ad unit, Burst has created the Burst Video Channel, a collection of content rich web sites that provide advertisers with full targeting capabilities and nearly 200 million impressions per month. This new delivery channel will enable advertisers to purchase high-quality video and Internet display ad inventory in a single media placement and take advantage of comprehensive campaign management and consolidated reporting. Advertisers can buy all or part of the Burst Video Channel, based on the content and audience they want to reach.
"The BurstVideo InBanner unit is another example of Burst's ability to deliver captivating advertising messages in conjunction with great content," said Jarvis Coffin, CEO, Burst Media. "It takes full advantage of the latest media technology and lets an advertiser's message fit seamlessly into a web user's Internet experience. With PointRoll, we can now offer advertisers a powerful new way to deliver their video advertising online and do it easily by repositioning existing video assets.”BUSINESS WIRE