BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with the BrightRoll video advertising network, gaining access to high-quality, branded advertising campaigns while also significantly reducing the integration time from days to minutes.
"BrightRoll is an important partner for us as we look to expand monetization opportunities for our media customers," said Chris Johnston, Brightcove's director of ad product management. "BrightRoll shares our philosophy for creating new and compelling ways for publishers to deliver online video advertising that efficiently connects marketers with the right audiences online. Through the new joint integration path, we're creating a publisher-friendly space that supports more efficient and impactful campaigns."
BrightRoll has a long-standing relationship with Brightcove, having been one of the first Brightcove partners in 2006. This new development expands the companies' relationship to help joint customers more quickly integrate with the BrightRoll video ad network.
"Brightcove and BrightRoll share a portfolio of highly branded advertisers, and we are always looking for more efficient ways to work with our publishers," said Tod Sacerdoti, BrightRoll's founder and CEO. "As the online video ad industry continues to expand, we will continue to support the technologies used by our branded video publishers to create more efficient ad buying and serving experiences."
BrightRoll's partnership with Brightcove comes after a series of ad industry milestones geared toward creating a more vertically integrated online video advertising space. Last month, BrightRoll announced the execution of the industry's first $1 million pre-roll campaign, a buy that demonstrated the overall effectiveness of the pre-roll ad unit. In May, BrightRoll eliminated video rich media fees, allowing advertisers to execute all of their online video advertising campaigns through a single vendor.
Since BrightRoll's launch in July 2006, the company has secured its place as the only advertising network wholly focused on matching quality brand advertisers with the country's top branded media properties. The company executes video campaigns on three-fourths of the top 100 online media properties in the United States.