Yesterday, Brightcove launched a new Whitepaper that covers best practices for online video search optimization (Video SEO). Given the real impact a successful SEO strategy has, Brightcove has put together best practices to clarify and educate their clients on how to get the most from their online video content via video search optimization techniques designed to drive maximum visibility and traffic.
Of all the whitepapers and articles that we have seen on Video SEO, this one takes the cake. At ReelSEO, we feel that we are in a unique position to review this new guide as our passion is centered around video search optimization. I wish I had written it myself and would be proud if I had.
There is actually a fair amount of meat on the bone of this whitepaper, and if you read the whole thing there are several actionable items called out. This is a must read for anyone who wants to know the whole story on SEO for video and techniques to optimize for it.
Some Topics Covered:
- How to surface metadata appropriately
- When to leverage HTML over Flash
- MRSS feeds
- Google sitemaps
- Inbound linking
- etc…
Here is the link to their video search optimization whitepaper, titled, “2008 Video SEO Playbook.”
Thanks Brightcove, great job.
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About the Author -
Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.
