Best Branded Viral Video Ad Campaign – The Muppets & OK Go

Best Branded Viral Video Ad Campaign   The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan–I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the new owner, Disney, has somehow found a way to breathe new life into the franchise, scoring numerous viral hits and rejuvenating the property. 

As you may be aware, there's a brand new Muppets film headed for theaters this Thanksgiving. It co-stars Amy Adams and Jason Segel, and a few different trailers for the movie have already found viral success.

One of the tricks Disney is employing to help the Muppets connect with new viewers is a soundtrack called The Green Album, featuring several classic Muppets songs covered by current popular artists like My Morning Jacket, Andrew Bird, and Weezer.

The soundtrack's first track? The Muppet Show Theme, covered by the masters of viral video, Ok Go. Check it out:

This is that rare case where a social video campaign benefits more than one brand. The Muppets, obviously, benefit from the added buzz surrounding the video, which helps remind folks of the upcoming movie. They also get the attention of the Ok Go fans who might not already have had Muppets on their radar.

But Ok Go benefits just as much as the Muppets do, by having the popular characters act as guest stars in the music video, exposing the band and their unique style to a huge potential audience that might never have heard of them before.

And I especially love how the video blends the styles of the two entities rather seamlessly. This is definitely an OkGo video, and fits right in line with their previous music videos in tone and style–there's even a bit of Rube Goldberg fun. But it's also clearly a Muppets video, bringing their signature humor and personality to the table as well.

You might remember a previous Muppets appearance in a music video, for Weezer's Keep Fishin', in which the band opted to put themselves inside the traditional Muppets world:

The best branded viral video campaigns are those that maximize the video's sharing potential. By mashing the Muppet and Ok Go worlds together, both brands are able to add to their exposure by virtue of the other brand's preexisting popularity.


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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • Paradoc

    I thought the video was pretty underwhelming, actually. But then, I'm not addicted to OK Go OR nostalgia.

  • http://www.facebook.com/profile.php?id=522845347 James Manttan

    So many times I see a re invention that falls flat when all is needed is a spruce up and a wax. That is what OK Go has done here. They keep the same theme and tone that I remember from the show. I can only hope that a whole new generation can fall in love with the characters and humor that has been lacking in the last few outings of the muppets franchise.

  • http://www.facebook.com/profile.php?id= Anonymous

    Check out this hysterical viral video for the TRON movie and duct tape, featuring YouTube sensation TRON guy! http://www.youtube.com/watch?v=AHPRhJ4u0ss

  • http://www.facebook.com/profile.php?id=705895089 Abhinav Srivastava

    too kiddish… not impressive at all.

  • http://www.video-push.co.il Fred

    Muppets already touched eternity. It's the kind of materials that make Grandfather, Father, Son and grandson laugh together. It turns out that they continue on. Here is the link to one of these examples.

    http://www.youtube.com/user/cafecafeisrael

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