A lot of great brands are creating awesome online videos to promote themselves. And many of them deserve plenty of praise for their efforts, as well as the end result. But once every few months something truly innovative and creative comes along that simply demands online video viewers sit up and pay attention. And this week's example comes from the least likely of places: a yogurt company. 

Bon Yurt is  a yogurt company. Their website is in Spanish, so I'm assuming they're not an American company (disclosure: I don't like yogurt, so I don't spend enough time in that aisle of the grocery store to know if you can even buy it here in the states).

To help generate buzz in the brand, they decided to do what a lot of brands do: create an online video in the hopes that it goes viral and encourages social behavior. And I don't think they're going to have any trouble achieving that goal. It's easily one of the best branded viral video ad campaigns I've seen in weeks.

You may have seen Blendtec's Will It Blend episode where the CEO put several glow sticks in one of the company's industrial blenders (over 8 million of you have watched that clip), but there's a new gold standard in glow-stick-blending-related video art, and the trophy now belongs to Bon Yurt. Check out what they created:

This ad works for a variety of reasons, but the main one is this: sheer creative audacity. As they're setting up tubes and blenders and glow sticks... you almost can't help but keep your eyes glued to the screen to see what's going to happen.

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There's also an astonishing attention to detail--even the nail polish of the female crew members glows in the dark!

This isn't the first time they've done something insanely creative, either. A couple years ago, Bon Yurt put out this paintball-art video:

One of the best ways that brands are finding to succeed with social video (and thereby achieve viral video status) is to get way the heck outside the box. Extreme creativity, obvious hard work and planning, and gorgeous visuals will probably always go viral. Kudos to Bon Yurt for creating something that is truly like nothing I've ever seen.

  • http://www.facebook.com/profile.php?id=503377020 Gloria Ruiz

    It's obvious that for you guys means nothing as you are not familiar with the brand. For me as I grew up drinking Bon Yourt is highly emotional. At the beggining you are just enjoying a fun and colouful video, but at the end when they take out the paper and you can see the product shape, (for us is like looking at a coca cola bottle's shape) I was completely surprised, and the logo is right there (Bon Yourt on neon lights at the end). For me is the best viral advertising I've ever seen. And proudly colombian :)

  • Julian Martinez

    I have to agree with the comments below. I think this is an AWESOME video - riveting, entertaining, fun, fresh, unique, kept me on the edge of my seat. But ultimately, I didn't know who or what the video was about, if you wouldn't have pointed it out I would have no idea that bon yurt produced this, and it definitely does NOT make me want to go out and eat yogurt, let alone try their brand. So although it will go viral, virality for the sake of virality is just as wikipedia describes - a pattern that is able to induce some agents to replicate it, resulting in many copies being produced and spread around i.e. not product marketing or company branding.

  • Anonymous

    The interesting thing here is that you say best 'branded' viral video? When a lot of the the video's don't really reference the 'brand' at all? The Neon one forms the launch of their new look website (http://www.bonyurt.com/blog/) so that one does show an element of branding, although I'm not too sure on the lack of logo. Their previous paintballing effort does show creativity and has viral value, but it does not really indicate branding bar perhaps them being a 'creative' yoghurt company? Video is a powerful tool and viral video can boost businesses to limitless heights, but some videos lose branding and company message just for the sake of 100,000 YouTube views, which will ultimately get people enjoying the video, but perhaps not that many people bumping up their conversion rates? It's certainly worth a good musing, thanks for providing the office with some debate on this cloudy Wednesday morn. AH Skeleton Production.

  • http://www.facebook.com/profile.php?id=100002266605002 Haley Mann

    This video does nothing for me.. I'm expecting something fantastic and nothing really happens. It's too long, too. Pretty visuals don't always get views anymore.