Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours, an increase on the 10% previously recorded. What's the total of shares expected within the first 7 days of the campaign launch? 65%, compared to 37% last year.
Unruly released data in April 2013 that analysed the percentage of shares a video attracted within a certain time-frame, confirming that 25% of social shares occurred within the first three days. The new data shows that 42% of shares are generated within the first 72 hours, during what they call the 'viral peak'.
Unruly extracted the data from its cloud-based Analytics platform which records video activity over time. The company has just launched a new skippable pre-roll format in Unruly Activate™, a video distribution platform that engages 1.17 billion viewers, with the aim of helping brands and marketers cope with the speed of social and maximize the viral peak. With 74.1% of video views now happening outside of YouTube and its player embeds, Unruly’s in-stream format aims to deliver cost-efficient insights in the crucial viral peak period.
You could find out more about the new report, and the new platform from Unruly here.