It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to a new engagement measurement tool called Share of Choice, from Visible Measures (which Chris recently covered here). And you'll also learn about how a trio of online video networks paired up to show how online video ads alone could significantly drive awareness for a new apparel maker.
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