5 Best Practices for Brands Doing Social Media Philanthropy

5 Best Practices for Brands Doing Social Media Philanthropy

One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips for how brands can get the most out of a charitable partnership in this week's New Media Minute.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • JonAlford

    Very well covered here by Daisy. If you keep it fun with a gaming element, make the content easy to share, engage your audience (don't simply aggregate fans and forget them!), and remember there are OTHER promotional mediums outside of the internet then you could gain traction with your cause.