How Brand Marketers Are Using Mobile Bar Codes to Connect with Consumers

How Brand Marketers Are Using Mobile Bar Codes to Connect with Consumers

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the mobile bar code business, while premium networks, events companies and other brands are tapping into the power of this mobile venue as well. For more details, check out this week's New Media Minute. Please enable Javascript and Flash to view this Blip.tv video.


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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • AJ Kimmel

    Nice video – I think I'll show it to my students. You might be interested in my book,
    Connecting With Consumers: Marketing for New Marketplace Realites – AJK
    http://www.connectingwithconsumers.net

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