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BoingBoing Founder Offers Strategies for Media Success

Daisy Whitney | 2 years ago |

Media is changing so we might as well get good at it. That's what David Pescovitz, founder of BoingBoing and a thought leader at the Institute for the Future says. I had a chance to nab an interview with this visionary mind and asked him what we should be afraid of and what we should be embracing when it comes to the future of media. Here's his answer in this week's New Media Minute.

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About the Author - Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By - Daisy Whitney

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What do you think? ▼

http://www.sparkminute.com/ David Spark
Great piece and interview. While the subject of augmented reality (AR) is cool and when you see demos of it it's really cool, in actuality there are many many missteps. The smartest guy I've ever heard speak on AR is Gene Becker of Lightening Laboratories. He spoke at the last Web 2.0 Expo and I wrote a very long summary of his presentation (includes his slides in a SlideShare), plus YouTube samples of the augmented reality examples. He gives a fantastic top to bottom analysis of our current and future state of augmented reality.
http://www.sparkminute.com/2010/05/11/what-you-can-and-can%E2%80%99t-do-but-soon-will-do-with-augmented-reality/
Since then, I've actually seen one very usable application of augmented reality on top of a print magazine. Take a look at this.
http://www.sparkminute.com/2010/09/15/amazing-example-of-augmented-reality-on-a-print-magazine/