blinkx today announced that it has partnered with 13 new independent content providers including Calon TV, ChannelFlip.com, Channel X, Foothill Entertainment, Future Shorts, jeko.tv, Journeyman Pictures, Looking Glass International, MoMedia, Monster Distributes, Reelport, Wysiwyg Films and YoungCuts to bring users thousands of hours of cutting-edge film, television and music programming. Through the partnerships, content will be fully searchable and playable at www.blinkx.com.
Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the video and share resulting revenue with partners.
As barriers to online content distribution fall and search continues to improve, many independent filmmakers are able to realize the true potential of online television and video. Traditionally, showcasing and distributing work to large audiences has been a struggle.
However, as levels of quality and consumption evolve, independent producers are well-positioned to leverage and monetize their work online via partnerships with companies like blinkx.
"The Internet has enabled a generation of young filmmakers to express creativity and make it available for millions of viewers around the world in a way never before possible," said Louise Kierans, president of YoungCuts Film Festival, an event showcasing the best independent films by undiscovered talents.
"Forget the movie theater, Sundance, or even your television many of the most talented and innovative writers, producers and directors are bringing content directly to the Internet," said Suranga Chandratillake, founder and CEO of blinkx. "blinkx is thrilled to serve as a vehicle for making this original, avant-garde entertainment easily searchable and available to viewers everywhere.”
"We create original programming and channels designed specifically for digital platforms," said Mark Benmore, chief operating officer of MoMedia International, a leading producer and distributor of digital video for IPTV, mobile, broadband and narrowcasting platforms.
"There is an insatiable appetite for digital entertainment and it's growing all the time. With blinkx, we easily deliver our content, making it available to a limitless audience.”
As the pioneer in video search technology, blinkx serves more than 50 million unique visitors every month. blinkx has built a reputation as the smartest way to search new forms of online content such as video.
With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.