blinkx, the world's largest video search engine, today announced a partnership with Howcast. Howcast.com is the latest addition to blinkx's ever-expanding collection of how-to video sites, including ExpertVillage.com, Growing Wisdom and HowTo.tv. Through these partnerships, viewers now have an extensive library of visual aides to help them master a wide range of skills, from surviving a trip to the mall to making a protein smoothie, and more. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with the partners.
"How-to videos are in very high demand right now. Many people are strong visual learners and find video extremely useful in figuring out how to accomplish something new," said Suranga Chandratillake, founder and CEO of blinkx. "We're thrilled to partner with some of the world's leading how-to video sites, most recently Howcast."
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.