Bitly.tv Launches To Track Real Time Viral Video Trends

Bitly.tv Launches To Track Real Time Viral Video TrendsBit.ly, the most popular URL-shortening service, has unveiled a very interesting new service called Bitly.tv.  Leveraging their status as the default URL shortener for Twitter messages, Bitly.tv aims to keep its finger on the pulse of what videos are going viral at any given moment.

If you head to Bitly.tv, what you're going to see is a 25-screengrab grid of what they claim are the hot viral videos right this second.  The page is extremely simple with virtually nothing but the screen grabs to look at.  And they've got some cool Javascript action going on when you start moving your mouse over the videos.

Now this is a seriously cool bit of technology, assuming it works as advertised.  Bit.ly is in a unique position of being able to see a huge number of shortened links come through their service.  The ability to translate that link behavior into a kind of trending-topics idea is really promising.

And it's definitely high time that we had some metrics to measure real-time viral movement.  Between shortened links, Facebook, email marketing, YouTube, regular links, blogs, and all the countless other social tools… you'd think someone would sooner or later be able to start compiling that sharing data and start forming it into something coherent.

And that's what Bitly.tv is all about.

I am a little concerned about the accuracy of their data.  For instance, The infamous "D*** In A Box" SNL skit with Justin Timberlake is currently on their home page.  That video is 2 years old, so it wouldn't exactly fit the definition of going viral.  It's possible that their data is currently just purely based on what's being shared.  And that makes sense.  I would hope that over time they can begin to weed out older videos that are spiking due to seasonal or other circumstantial reasons.

But it is still very early.  Let's give them some time to get the kinks out.

I also expect that they're going to get compared to Alexa pretty quickly, I think, for the simple fact that their data is only coming from one source.  That one source, of course, is but a small fraction of how things go viral.  Viral analytics is something that's going to take a while to figure out because the nature of how things are shared online is constantly in flux.

This is, however, a huge step in the right direction.  A gigantic number of links are shared via Bit.ly, and they should have some realistic ideas of what videos are "going viral.”  I look forward to using the service to help me discover viral trends I might otherwise have missed.  I'm already thinking of all sorts of great applications for this data.

Don't Miss Out - Join Our VIP Video Marketing Community!
Get daily online video tips and trends via email!
About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • WhoLowMedia

    hmm..Should something like this (the idea of knowing the hottest videos) catch on then what you may find is a race to create either the most interesting programming or the most OUTLANDISH in a quest to make the top list. will be interesting to see.
    http://wholowmedia.blogspot.com/