"We're thrilled to introduce Big Think to our advertisers. The site lives up to its name with high-quality, original and engaging content," said SpotXchange CEO/President Michael Shehan. "Big Think reaches an attractive audience in an advertiser-friendly environment and features original content that presents no licensing issues. This is content our advertisers will love."
Big Think's January 2008 beta launch was greeted with much fanfare. Aside from its notable angel investors and sizeable funding, the site boasts insightful and powerful content. Big Think houses hundreds of hours of video interviews with today's leading thinkers, movers and shakers.
Interviews and topics include,
o Jim Lehrer, "What should the big issues of the 2008 presidential election be?"
o Sir Richard Branson, "Beyond a brand, what is Virgin?"
o Moby, "What advice do you have for young artists?"
o Deepak Chopra, "What is the measure of a good life?'
With a crisp white background these short-form captivating informational interviews create an anomaly for advertisers who often shy away from user-generated-style video. The companies will work together to create new ad units that will best serve users and advertisers in this unique online environment. Big Think is currently using SpotXchange's pre/mid/post roll InStream unit and will soon use the InnerStream™ overlay unit.
"We weighed the options for our online video ad serving needs and selected SpotXchange because it was clear they not only have the ability to monetize our content, but they also understand our site's unique needs," said Big Think Co-founder Peter Hopkins. "We know SpotXchange, not as a faceless, nameless data point, but as a company who has actually gotten to know the Big Think content. That tells me that they will effectively sell our inventory in ways that will benefit everyone–advertisers, Big Think and Big Think's viewers."
Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search–self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization–and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.
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