Any brand that doesn't think investing in micro-video is worth it, should take a look at the 5 best Vines we have selected this week. Each of companies behind them are using the platform in an innovative way, to promote their products and services, but also to build cross-platform engagement with potential customers. The stand-out campaign has to come from Danio UK, who have only been uploading Vines for around 3 weeks, but whose #SnackHijack promotion is running across its site, Vine, and Twitter. What's the mark of a compelling video marketing campaign? We are tuning in everyday just to see the latest, they are that good. We also have some great short-form content from Samsung, Coca-Cola, Intel, and Lowes. Thanks to our friends at Unruly for the suggestions.
Best Branded Vines of the Past 7 Days
#1 Danio UK
UK yogurt company Danio makes the list again this week with another of its quirky little shorts. In capturing its campaign of terror against other snacks, the brand has produced some excellent 6-seconds clips. We love this game of hide-and-seek gone wrong. Poor chocolate bar :-(
Stripping wallpaper is tedious, time-consuming work at the best of times but another great tip from Lowes, part of its #fixinsix campaign, shows how hot water and fabric softener can make all the difference.
This deceptively simple, but painstakingly-produced Vine from Intel shows off its range of tablet devices.
Coca-Cola continues to push its Freestyle app. Not sure all the vending machines are in such a convenient location as this one, but Coke promises that the app shows you the very nearest one to you.
#5 Samsung Mobile
Samsung has been using both Instagram Video, and Vine, to market its various device launches, and here is another, showcasing the Super AMOLED display (?) of the Galaxy Tab S.