Best Branded Online Video Ad Campaign: Google Chrome Loves Bieber

Best Branded Online Video Ad Campaign: Google Chrome Loves Bieber

Google seems to have a little bit of an obsession with pop stars lately. After years of ads that were celebrity-endorsement-free, the search company appears to have done an about face on the marketing approach. Last month, they teamed up with Lady Gaga in an ad designed to show off all the ways the Chrome browser can help you stay connected. And now they've given the same treatment to Justin Bieber.

The new ad is similar to the Gaga spot, but also shares some similarities with the recent Dear Sophie ad, which shows a father using chrome and other Google products to document his daughter's childhood.

Bieber is a natural choice for Google's latest celebrity endorser. Most web-savvy music fans already know how big a role YouTube played in the singer's discovery--and continues to play in his popularity. It's almost surprising they didn't go with Bieber first, and then Gaga, instead of the other way around. Either way... I think Katy Perry ought to be expecting a phone call any day now, since Google is clearly trying to land endorsement deals with all the world's biggest pop stars.

There's even a little takeaway surprise for the true Bieber fan--a custom Justin Bieber theme for Google Chrome:

Best Branded Online Video Ad Campaign: Google Chrome Loves Bieber

This is an incredibly smart campaign. Bieber is just about the most popular celebrity in the world with a very important target demographic: teen girls. If Google can show teenagers around the globe that Bieber is a Chrome guy... that alone ought to send them to the Chrome download page in droves.

It's also a cute and clever ad for adults to enjoy, since most of us can remember a time when Bieber was anonymous like us (heck, it was only about three years ago for Pete's sake). So the ad is able to demonstrate the global reach and communication power of Chrome, as well as other Google services like YouTube.

Bonus Video SEO Tip!

Here's a good moment to learn a lesson from Google. You see, they own YouTube... and, as the owner, they probably have some decent idea as to what works and doesn't work for helping a video get discovered and found in search engines, right?

Well, then please take some time to examine how Google--YouTube's parent company--does video. Here's a screenshot for reference:

Best Branded Online Video Ad Campaign: Google Chrome Loves Bieber

Pay attention, specifically, to the following things:

  • Captions are added. This helps with the video's search visibility, and also ensures all viewers can understand what's being said.
  • Tags. Holy tags, Batman. If you were tagging this video... and be honest here... would you have included that many tags? Most of us would have stopped after the obvious tags of "bieber, justin bieber, chrome." But they've added things like "sing," "concert," and "world tour." Very interesting. If they're doing it, there must be a good reason, right?
  • They also used an Interactive Transcript.

Learn from the masters. If you want your videos to rank well, can it really be a bad strategy to imitate the people that own both the video company and the search engine?

Don't Miss Out - Join Our VIP Video Marketing Community!
Get daily online video tips and trends via email!
Posted in Video Advertising
About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=100002540842166 Mary Cunningham

    hey everyone I love Justin bieber I his number one fan. I really want to meet him I never been to his concerts at all I can really. sing like him too love ya'lls peace.

  • http://www.skeletonproductions.com Topher

    I wonder if Google were more excited about working with Beiber, or if Beiber was more excited about working with Google? Anyway, good article, and shows a bit of a change from Google as you say. Also, really useful SEO tip on the Google YouTube listing. I would never have used that many tags, but I just might from now on. Great post Jeremy, thanks for sharing.