Here is a simple list of some guidlines to follow for optimizing your videos for the search engines:

  • Use social bookmarking tools that will help in the visibility of the videos.
  • Keeping your video content at one place off the root directory helps in providing easy access to search engine crawlers.
  • RSS and MRSS feeds
  • Tag videos with specific keywords, even if it means tagging each scene.
  • Position your trademark logo in the video.
  • Train editors to think like video searchers
  • Encode for the ride keywords
  • Use keywords in filename
  • One video per URL
  • Add tagging
  • Surround video with on page relevant text
  • Crosslink to videos using keywords in anchor text
  • Create an optimized video site map
  • Upload videos to search engines
  • Add informative Meta data
  • Allow video files to be embedded and include a logo

As for some specific parameters for video SEO:

  • Video Files Metadata Optimization
    • Talking the source video file and infusing it with your keyword triggers in the Title, Description, and Keywords tags.
    • Make sure your video is the main feature on a page and surround it with relevant text and embedded links.
  • Upload Optimization
    • These type of video search engines required that your upload your video search files.
    • Add a social flair by getting your “friends” to submit or vote for you on the social media sites.
  • RSS Optimization
    • Submit your video to RSS and MRSS.
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Posted: September 10, 2007 in Video SEO (VSEO)
Mark R RobertsonAbout the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.