Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

Google and ReelSEO Want You To Embrace Video SEO

Google and ReelSEO Want You To Embrace Video SEO

Last month, I told you that Google is putting additional efforts into instructing publishers of the benefits of  Google's video sitemaps.  It is nice to see that Google is also running some PPC ads to promote Video SEO.  Since the start of ReelSEO, I've been ...

Dive Into HTML5 Video With The Masters - HTML5 Webinar Replay Video

Dive Into HTML5 Video With The Masters   HTML5 Webinar Replay Video

Last week, we held our second ReelSEO webinar event titled, "Dive Into HTML5 Video - Learn From The Masters." The webinar was a great success and we had more than 1100 attendees join us for the first hour with more than 500 remaining online past ...

Viral Video Marketing With Dilbert

You know your computer technology-focused industry is uber-popular when it makes the frames of Dilbert. And so, we now have proof that viral is the way to go. Right Dogbert? In the strip published yesterday, Dilbert is asked to approve a viral video marketing project.

Google's Official Reference Guide for Video Sitemaps

Googles Official Reference Guide for Video Sitemaps

Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.  Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps.  Today, ...

In-Depth Look At YouTube Closed Captions - YouTube SEO and More

In Depth Look At YouTube Closed Captions   YouTube SEO and More

A few weeks back, I mentioned that YouTube and Google were indexing YouTube's closed captions and subtitles. In fact, YES - both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show ...

How To Optimize YouTube Videos - YouTube Optimization Tips

How To Optimize YouTube Videos   YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so ...

How To Watch HTML5 WebM Videos On YouTube

How To Watch HTML5 WebM Videos On YouTube

YouTube has already started transcoding video to the new WebM/VP8 codec but you can't access it. Or can you? YouTube is already working on integrating WebM into their ongoing HTML 5 efforts and if you join in the fun you can experience it for yourself.

Google: To All Video Publishers - Get Your Google Video Sitemaps Ready

Google: To All Video Publishers   Get Your Google Video Sitemaps Ready

Last week, at the SMX Advanced conference in Seattle, I had the pleasure of meeting Matt Cutts, Principal Engineer and head of Google's web spam team.  Matt is a well-known figure in the SEO community and often advises the public on how to get better visibility ...

YouTube and ReelSEO Speaking In Dallas Tomorrow

Tomorrow, Wednesday June 16th, I will be speaking at an event put together by the Dallas Fort Worth Search Engine Marketing Association along with Lane Shackleton, Product Specialist at YouTube. That's right, Im speaking along side of YouTube.  Cool, huh?

How To Publish HTML5 Video Tag With Fallback Mechanism

How To Publish HTML5 Video Tag With Fallback Mechanism

It's all the rage. A debate about codec rages on and as such we need to stay on the cutting edge. Right now the cutting edge consists of implementing it as well as deciding which video format to support. So in part 1 of the ...

Quick Tip: How To Get YouTube Thumbnail Images

Quick Tip: How To Get YouTube Thumbnail Images

The other day, when I was editing the weekly viral video roundup post, it occurred to me that it would be nice to display a thumbnail image for the post, taken from one of the videos in his review.  I thought I'd write a short post to show you ...

Real-Time, Dynamic Video Ads for Retail Advertisers

A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads.  I thought I'd take a moment to talk about why I think this has tremendous potential.

How To Optimize YouTube Videos for Google News

How To Optimize YouTube Videos for Google News

On Monday (I know - sorry Im late on this), the Google News team put up a blog post titled, "Making your video news more discoverable: best practices for news publishers." with some tips and best practices on how to optimize your YouTube videos to ...

LongTailVideo Releases The First Flexible Open-Source HTML5 Video Player

Last week, LongTailVideo announced that they have created and released the open source JW Player in a new HTML 5 version (Beta) that features PNG skinning, Javascript API, fallback to flash and more. Perhaps this could become the new standard for sites looking to implement ...

Encoding Video for The Web - Encoding Webinar Replay Video

Encoding Video for The Web   Encoding Webinar Replay Video

A few weeks back on May 5th, we held our very first ReelSEO webinar event titled, "Encoding Video for the Web."  The webinar was a great success and we had more than 250 attendees join us for the first hour with more than 150 remaining ...