Mark R Robertson

canon-dslr-bokeh

Achieve Bokeh With Shallow Depth-of-Field

Creating that creamy, out-of-focus background with a sharp, in-focus subject in front of it is all a matter of shallow depth-of-field. And if you really want to impress your friends, call it "bokeh." It's achieving a film-like look and making you look more pro.
reelseo

6 Types of Video Marketing and How They Work [Creator's Tip #92}

There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.
viral videos

9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]

There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it's good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.
light-diffusion-video-production

How to Use Light Diffusion Gels for Soft Lighting

Giving your video production value means using professional lighting. However, that professional lighting brings with it an additional problem: harsh lighting that is uncomfortable to your subject, sharp shadows, and makes your subject look unnatural. Diffusion solves that problem.
hangouts

How to Create A Permanent Link for Your Hangouts-On-Air [Creator's Tip #90]

Do you like using Google+ Hangouts-On-Air? Sure you do. Annoyed that you can't send a link to everybody you know who might be interested well before the air date? Sure you are. Well now, there's a simple step you can take to create a permanent URL people can use at all times.
old vs new

How Video Strategies Are Affected By Old Media vs. New Media

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.
successful channels

Two Essential Elements of a Successful YouTube Channel [Creator's Tip #87]

There are two essential things you need for YouTube success, and surprise: it's not an expensive budget and high-quality visuals. What you need to do is to get people to feel like they are part of something bigger, something they are excited to be a part of, rather than just passively watching your content.
rule-thirds

How to Use the Rule of Thirds for Awesome Shot Composition [Reel Rebel]

One of the most basic "rules" when it comes to shot composition is the "rule of thirds," in which you divide your shot into 9 equal parts with intersecting horizontal and vertical lines and then frame the subject at the intersection of those lines. Here's a video tutorial on it.
youtube tv ads

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.
Creators Tip 85 edited

How to Get Your YouTube Channel Ranked Highly in Search [Creator's Tip #85]

Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.
tie adjust

7 Tips for Looking Your Best for Webcam/Google Hangouts [Creator's Tip #83]

Webcams can be a little lacking in functionality, so it's important to be able to understand what you can do for a great presentation. Sound is important, too. These 7 simple tips are easy to implement, so there's no reason why your webcam session can't be a good one. So let's dive right in and see what we need to do to put our best foot forward.

Mark R Robertson

Founder

Mark Robertson is the Founder of ReelSEO (now Tubular Insights). He is a YouTube Certified, video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.