Mark R Robertson

5 Effective Video Styles for Video Marketing [Creators Tip #93] movie camera 208x170

5 Effective Video Styles for Video Marketing [Creator's Tip #93]

Now that we've covered the different types of video marketing, it's time to cover the different video styles you can use for that marketing. What are the pros and cons of each of these styles? It's good to know what you're getting into before you start.
Achieve Bokeh With Shallow Depth of Field canon dslr bokeh 260x170

Achieve Bokeh With Shallow Depth-of-Field

Creating that creamy, out-of-focus background with a sharp, in-focus subject in front of it is all a matter of shallow depth-of-field. And if you really want to impress your friends, call it "bokeh." It's achieving a film-like look and making you look more pro.
6 Types of Video Marketing and How They Work [Creators Tip #92} reelseo 250x170

6 Types of Video Marketing and How They Work [Creator's Tip #92}

There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.
9 Viral Video Factors to Keep In Mind When Creating Content [Creators Tip #91] viral videos 205x170

9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]

There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it's good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.
How to Use Light Diffusion Gels for Soft Lighting light diffusion video production 260x170

How to Use Light Diffusion Gels for Soft Lighting

Giving your video production value means using professional lighting. However, that professional lighting brings with it an additional problem: harsh lighting that is uncomfortable to your subject, sharp shadows, and makes your subject look unnatural. Diffusion solves that problem.
How to Create A Permanent Link for Your Hangouts On Air [Creators Tip #90] hangouts 205x170

How to Create A Permanent Link for Your Hangouts-On-Air [Creator's Tip #90]

Do you like using Google+ Hangouts-On-Air? Sure you do. Annoyed that you can't send a link to everybody you know who might be interested well before the air date? Sure you are. Well now, there's a simple step you can take to create a permanent URL people can use at all times.
How Video Strategies Are Affected By Old Media vs. New Media old vs new 260x170

How Video Strategies Are Affected By Old Media vs. New Media

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.
Two Essential Elements of a Successful YouTube Channel [Creators Tip #87] successful channels 260x170

Two Essential Elements of a Successful YouTube Channel [Creator's Tip #87]

There are two essential things you need for YouTube success, and surprise: it's not an expensive budget and high-quality visuals. What you need to do is to get people to feel like they are part of something bigger, something they are excited to be a part of, rather than just passively watching your content.
How to Use the Rule of Thirds for Awesome Shot Composition [Reel Rebel] rule thirds1 260x170

How to Use the Rule of Thirds for Awesome Shot Composition [Reel Rebel]

One of the most basic "rules" when it comes to shot composition is the "rule of thirds," in which you divide your shot into 9 equal parts with intersecting horizontal and vertical lines and then frame the subject at the intersection of those lines. Here's a video tutorial on it.
How YouTube TrueView Affects Brands and TV Advertising [Creators Tip #86] youtube tv ads 260x170

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.
How to Get Your YouTube Channel Ranked Highly in Search [Creators Tip #85] Creators Tip 85 edited 260x170

How to Get Your YouTube Channel Ranked Highly in Search [Creator's Tip #85]

Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.
7 Tips for Looking Your Best for Webcam/Google Hangouts [Creators Tip #83] tie adjust 250x170

7 Tips for Looking Your Best for Webcam/Google Hangouts [Creator's Tip #83]

Webcams can be a little lacking in functionality, so it's important to be able to understand what you can do for a great presentation. Sound is important, too. These 7 simple tips are easy to implement, so there's no reason why your webcam session can't be a good one. So let's dive right in and see what we need to do to put our best foot forward.