Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

Google Previews Video Within Search Results - Free Screening: Take II

Google Previews Video Within Search Results   Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website ...

Video Has Changed Search Results Forever: Engagement Objects w/Bruce Clay

Video Has Changed Search Results Forever: Engagement Objects w/Bruce Clay

We had the privilege of speaking with Bruce Clay at SMX, and he spoke at length about how video has impacted the search results in dramatic and permanent ways. Bruce is one of the most-trusted voices in the search engine marketing space--he founded his SEO ...

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable ...

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site's profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.

Insider Tips for YouTube Video Marketing Success: Exclusive Interview

Insider Tips for YouTube Video Marketing Success: Exclusive Interview

Want to know the secrets to success on YouTube? Then you'll want to watch Daisy's exclusive New Media Minute interview with YouTube exec Bing Chen (in charge of Google & YouTube Creator Initiatives and Entertainment Partnerships) who offers insider tips and secrets regarding how to maximize ...

Gmail Launches Live Video Recognition for Motion Gestures

Gmail Launches Live Video Recognition for Motion Gestures

Google has for years, been working to develop and perfect certain recognition technologies for use with multimedia (video, images, audio, etc...).  Their speech-to-text recognition technology has improved vastly over the past several years (thanks in part to Google 411) and has been rolled out within YouTube for ...

How Effective Are Your Video Marketing & Video SEO Efforts? Measure Your Online Video Grade

How Effective Are Your Video Marketing & Video SEO Efforts? Measure Your Online Video Grade

Video has quickly become the most in-demand content variety on the web, which has businesses, individuals, marketers, and consultants scrambling embracing video in a major way. They're starting YouTube channels, embedding clips on blogs and corporate websites, and even sharing video links on Twitter and ...

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps ...

Closed Captions Help RAMP Up Video SEO & User Engagement

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but ...

Vimeo Custom URLs, Enhanced Privacy & More Cool Stuff

Vimeo Custom URLs, Enhanced Privacy & More Cool Stuff

Vimeo must think it's still the holiday season, because they're still handing out gifts to the members of the Vimeo Plus user community like crazy. Specifically, they're increasing the size of individual video downloads and giving users the option to use custom URLs, as well ...

Get Your Online Marketing Degree Next Week At 2011 OMS

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some ...

The Definitive List of Facebook Video Apps for Facebook Pages

The Definitive List of Facebook Video Apps for Facebook Pages

We've talked a lot at ReelSEO about Facebook video marketing and video apps, so it was only a matter of time before we combined all the options into one big list. So here you go, our ReelSEO Show Reel of Facebook Video Apps, with a ...

YouTube Quietly Changes Default Embed Code to HTML5-Friendly iFrames

YouTube Quietly Changes Default Embed Code to HTML5 Friendly iFrames

Have you ever embedded a YouTube video on a blog or other website? If so, you're probably familiar with the code format--it has long been made up of Flash-based "object" tags. But now, without any formal announcement or promotional fanfare (with the exception of a ...

The Viral Future: What We Can Expect From Branded Video Advertising In 2011

The Viral Future: What We Can Expect From Branded Video Advertising In 2011

Every website remotely related to online marketing has published a year-end list of the best videos of 2010--I even wrote one.  Most folks who wrote list articles like that just lumped all viral videos into the same pool, whether they were created by a brand ...

How To Drive Sales Through YouTube - A Reel, Mighty Video Marketing Case Study

How To Drive Sales Through YouTube   A Reel, Mighty Video Marketing Case Study

A few months ago while in a Vegas hotel room with the TV on in the background, I heard an intro to a piece on CNN's Your $$$$$ program, about a company which realized much of its enormous success, entirely through video marketing on YouTube.