Mark R Robertson

youtube-live-stream-vs-website

Live Streaming on YouTube.com Vs. Embedded Player: Which is Best?

In this week's Creator's Tip video, I talk through the options for hosting live streaming events with YouTube - on Youtube.com vs. on your own website using YouTube's embedded player. Which is better for your brand, your live stream event, and your viewers?
business-goals-video-tip

#1 Business Video Tip - Let Your Goals Drive Strategy

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.
key-green-screen

How-to Key Green Screen Footage with Adobe After Effects

Adding background footage in post-production can turn a good video into an amazing one and in this week's ReelRebel tutorial we show you an advanced editing technique that will really help you get more creative with your videos. Tune in to find out how to make the most of your video content.
tools-metrics-panel

The Video Metrics That Matter. Hint: It's Not Views [Panel Discussion]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.
video-advertising-opportunity-session

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
content-vs-community-session

The Online Video Battle of Content Vs. Community: Which Rules?

Our panel, "Content vs. Community - Which Is King?" featured a host of great experts discussing whether it's the great content or a solid community that creates success in online video. It shouldn't surprise you that these two things are not mutually exclusive.
funny or die

An Interesting Look Into Funny Or Die [Video]

TechCrunch's Ryan Lawler got to take a look at the Funny or Die offices. There are some interesting remarks about online video from Funny or Die CEO Dick Glover in the piece, as they have built a sustainable platform without throwing their videos on tons of video destination sites.
louderback

Quick Video Tips from Video Marketing Experts at ReelSummit

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they're launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.
outdoor-lighting

Outdoor Lighting Techniques & Tips for Video Production

Lighting outside can be a little bit of a pain sometimes, since the sun is always moving, cloud cover is always changing, it could rain, there are unexpected temperature changes...but, knowing how to use diffusers and reflectors outside can make your day a little more manageable.
traction

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.
youtube trueview

Marketers Should Use TrueView Ads on YouTube [Creator's Tip #103]

Here's exactly why you should be using TrueView ads when you set up a YouTube marketing campaign, as illustrated by Greg Jarboe in this week's Creator's Tip. Jarboe has seen why these ads are incredibly powerful in today's YouTube advertising.

Mark R Robertson

Founder

Mark Robertson is the Founder of ReelSEO (now Tubular Insights). He is a YouTube Certified, video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.