Mark R Robertson

7 Camera Settings to Double Check Before Shooting Video 52 7 THINGSThumbnail 2 NO REELSEO BRANDING 260x170

7 Camera Settings to Double Check Before Shooting Video

As a filmmaker, attention to detail is critical so you can stay on top of everything in front of, and behind, the camera. Follow our 7 point checklist and get it right first time so you not only create great footage but you spend a whole lot less time in post-production.
Live Streaming on YouTube.com Vs. Embedded Player: Which is Best? youtube live stream vs website 260x170

Live Streaming on YouTube.com Vs. Embedded Player: Which is Best?

In this week's Creator's Tip video, I talk through the options for hosting live streaming events with YouTube - on Youtube.com vs. on your own website using YouTube's embedded player. Which is better for your brand, your live stream event, and your viewers?
#1 Business Video Tip   Let Your Goals Drive Strategy business goals video tip 260x170

#1 Business Video Tip - Let Your Goals Drive Strategy

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.
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How-to Key Green Screen Footage with Adobe After Effects

Adding background footage in post-production can turn a good video into an amazing one and in this week's ReelRebel tutorial we show you an advanced editing technique that will really help you get more creative with your videos. Tune in to find out how to make the most of your video content.
The Video Metrics That Matter. Hint: Its Not Views [Panel Discussion] tools metrics panel 260x170

The Video Metrics That Matter. Hint: It's Not Views [Panel Discussion]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.
Tips and Best Practices to Optimize Your Video Advertising Campaign [Video] video advertising opportunity session 260x170

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
The Online Video Battle of Content Vs. Community: Which Rules? content vs community session 260x170

The Online Video Battle of Content Vs. Community: Which Rules?

Our panel, "Content vs. Community - Which Is King?" featured a host of great experts discussing whether it's the great content or a solid community that creates success in online video. It shouldn't surprise you that these two things are not mutually exclusive.
An Interesting Look Into Funny Or Die [Video] funny or die 260x170

An Interesting Look Into Funny Or Die [Video]

TechCrunch's Ryan Lawler got to take a look at the Funny or Die offices. There are some interesting remarks about online video from Funny or Die CEO Dick Glover in the piece, as they have built a sustainable platform without throwing their videos on tons of video destination sites.
Quick Video Tips from Video Marketing Experts at ReelSummit louderback 205x170

Quick Video Tips from Video Marketing Experts at ReelSummit

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they're launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.
Outdoor Lighting Techniques & Tips for Video Production outdoor lighting 260x170

Outdoor Lighting Techniques & Tips for Video Production

Lighting outside can be a little bit of a pain sometimes, since the sun is always moving, cloud cover is always changing, it could rain, there are unexpected temperature changes...but, knowing how to use diffusers and reflectors outside can make your day a little more manageable.
Three Tips To Help Your Video Gain Traction Online traction 205x170

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.