Mark R Robertson

Two Essential Elements of a Successful YouTube Channel [Creators Tip #87] successful channels 260x170

Two Essential Elements of a Successful YouTube Channel [Creator's Tip #87]

There are two essential things you need for YouTube success, and surprise: it's not an expensive budget and high-quality visuals. What you need to do is to get people to feel like they are part of something bigger, something they are excited to be a part of, rather than just passively watching your content.
How YouTube TrueView Affects Brands and TV Advertising [Creators Tip #86] youtube tv ads 260x170

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.
How to Get Your YouTube Channel Ranked Highly in Search [Creators Tip #85] Creators Tip 85 edited 260x170

How to Get Your YouTube Channel Ranked Highly in Search [Creator's Tip #85]

Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.
7 Tips for Looking Your Best for Webcam/Google Hangouts [Creators Tip #83] tie adjust 250x170

7 Tips for Looking Your Best for Webcam/Google Hangouts [Creator's Tip #83]

Webcams can be a little lacking in functionality, so it's important to be able to understand what you can do for a great presentation. Sound is important, too. These 7 simple tips are easy to implement, so there's no reason why your webcam session can't be a good one. So let's dive right in and see what we need to do to put our best foot forward.
How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creators Tip #79] chapter annotations 260x170

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]

Chapter markers can enhance your video's engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos' watch time.
How to Create Amazing YouTube Thumbnails that Attract Viewers engaging thumbnails 260x170

How to Create Amazing YouTube Thumbnails that Attract Viewers

When creating a video thumbnail, do you create something that you would actually click yourself? How do you create custom thumbnails that cut through the clutter and entice the viewer to want to see more? This week's Creator's tip tutorial will show you 5 tips for creating thumbnails that attract viewers.
HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More annotations 260x170

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.