Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

Video Lighting Basics for Beginners: Introducing Reel Rebel Episode #1

Video Lighting Basics for Beginners: Introducing Reel Rebel Episode #1

The following is the first episode of a new weekly video series that we're launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com.  Our goal with this new series is to expand the instructional content that we offer to not only focus ...

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been ...

Google Now Indexing URLs with Embedded YouTube Videos

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus all other online ad formats and is expected to surpass rich media display in terms of total ad spending. As David Hallerman, eMarketer principal analyst put it, "...the growing ...

The Official YouTube DVD Collection: Get The Magic of Online Video, Offline

The Official YouTube DVD Collection: Get The Magic of Online Video, Offline

In a huge step for the industry today, YouTube announced perhaps the boldest new innovation for the online video industry since its start....The ability to watch and collect your favorite online videos, offline, on DVD. That's right.  Even though people are starting to watch videos online and ...

Google+ Profiles Get 'Reel' YouTube Channel Integration Friday

Google+ Profiles Get Reel YouTube Channel Integration Friday

We've written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp - BUT, not YouTube.  Even though there ...

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Earlier this month, we held a webinar in conjunction with Brightcove titled, "Jumpstart Your 2012 Video + Social Media Marketing Strategy." Courtney Pierce, Product Marketing Director at Brightcove, presented several case studies with leading brands like Philips, Intuit, Holland America, Oracle, Intel, to demonstrate how ...

Schema Markup For Video: An Overview Of Schema.org VideoObject

Schema Markup For Video: An Overview Of Schema.org VideoObject

Yesterday, Google officially announced support for schema.org video markup. What does this mean?  Well, it's good news for publishers and it may eventually make video indexing issues, a thing of the past. In this post, I'm going to explain why this is important and exciting for video publishers, ...

How Machinima Generates Content Through A Filmmaker & Directors Community

How Machinima Generates Content Through A Filmmaker & Directors Community

On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise. One of the things I was interested in talking with him about is how Machinima goes about generating their wide range of online video content. Turns out they ...

Connecting YouTube Artists, Celebrities, Advertisers & Brands: Big Frame

Connecting YouTube Artists, Celebrities, Advertisers & Brands: Big Frame

On a recent trip to LA, I had a chance to talk to Sarah Penna, the co-founder of Big Frame. Big Frame is a YouTube management company, working with online video talent to grow their careers. They have over 30 channels, collectively bringing in an ...

Jim Louderback On Cow Paths & Old Media Moving Online

Jim Louderback On Cow Paths & Old Media Moving Online

Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we ...

Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and ...

YouTube Stars, New Media, & Talent Development - The Collective

YouTube Stars, New Media, & Talent Development   The Collective

I recently sat down with Michael Green, the CEO of The Collective, "full-service entertainment management, media and content production company." They're the home to a good number of YouTube stars you might know like Fred, iJustine, Freddie Wong, and Annoying Orange, as well as traditional ...

Mortal Kombat Legacy Is The Web Series Proof Of Concept

Mortal Kombat Legacy Is The Web Series Proof Of Concept

We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal ...

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

90% Of All Web Traffic Will Be Video   YouTube Dropping Bold Predictions

YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While ...