Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

How to Choose Between Green Screen & Blue Screen for Chroma Keying Video [Reel Rebel #13]

How to Choose Between Green Screen & Blue Screen for Chroma Keying Video [Reel Rebel #13]

Green screen or blue screens chroma key backdrops are sometimes used during filming in order to remove the colors when chroma keying in post production and superimpose the subject onto a different background or scene.  On this week’s Reel Rebel Stephen Schweickart discusses the basics ...

How-To Use Simple Cut Transitions When Editing Video and Why You Should [Reel Rebel #12]

How To Use Simple Cut Transitions When Editing Video and Why You Should [Reel Rebel #12]

On today's Reel Rebel Stephen Schweickart of VScreen.com gives some simple video editing advice on one way (using a 'cut') to ensure your transitions don't make your video look like you are at amateur status or more closely resemble a Power Point Presentation then a ...

The Three Point Lighting Technique - Add Dimension to Your Videos [Reel Rebel #11]

The Three Point Lighting Technique   Add Dimension to Your Videos [Reel Rebel #11]

On today’s Reel Rebel video production tip, Stephen Schweickart discusses the importance of good lighting for video and gives a brief overview of one tried and true lighting technique called "three point lighting".  Using a good lighting set-up will help you make your online videos graduate from looking ...

7 Tricks to Optimize Your Video's Title for Search & Social [Creator's Tip #46]

7 Tricks to Optimize Your Videos Title for Search & Social [Creators Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.  It’s important that a title works well for ...

Online Video Marketing Essentials One-Day Workshop Next Week | London UK

Online Video Marketing Essentials One Day Workshop Next Week | London UK

I probably receive an invite from the UK and across Europe every week to discuss how I can work together with Digital Marketers in one form or another in their country. While I really value these contacts and discussions, the demands of running such an ...

Using a Shotgun Mic - Types of Microphones for Video: Part 1 [Reel Rebel #9]

Using a Shotgun Mic   Types of Microphones for Video: Part 1 [Reel Rebel #9]

Most often when you’re making your video, you’re going to be gathering audio to go along with it.  Audio is an important part of your final product, and it’s very easy to mess it up.  Today on Reel Rebel, Stephen Schweickart begins his 2-part review ...

Movie Slate App Review: An Organization Tool for Video Production Pros [Reel Rebel #8]

Movie Slate App Review: An Organization Tool for Video Production Pros [Reel Rebel #8]

For this week's Reel Rebel video production, Stephen Schweickart gives an overview of a great mobile app for Apple iOS devices called Movie Slate.  Essentially, Movie Slate acts as a digital slate and video production organization tool for videographers and filmmakers. It features a digital clapper board ...

Understanding Depth of Field and How to Create a Professonal Film Look for Your Videos [Reel Rebel #7]

Understanding Depth of Field and How to Create a Professonal Film Look for Your Videos [Reel Rebel #7]

In today's Reel Rebel video production tip, Stephen Schweickart gives an overview of a depth of field, which is ultimately determines your focus area. Understanding and controlling the depth of field can be one of the most valuable tools to create more interesting, creative, and professional looking shots that appear to ...

Zoom H4N Review: How to Get Better Audio for DSLR Video [Reel Rebel #6]

Zoom H4N Review: How to Get Better Audio for DSLR Video [Reel Rebel #6]

If you're using a DSLR for capturing video, or if you like to separately record audio tracks for your video, you will definitely want to consider a portable digital audio recorder. In this week's Reel Rebel, we'll be reviewing the Zoom H4.  The Zoom H4 is likely the most ...

Storyboarding Tips: How to Plan & Visualize Your Next Video [Reel Rebel #5]

Storyboarding Tips: How to Plan & Visualize Your Next Video [Reel Rebel #5]

I want you to think of one of the best videos you've ever seen. It could be a full-length movie, an episode of a TV series, or even a commercial. Now, once you have one I want you to try to remember what the background ...

8 Best Practices to Optimize e-Commerce Video Landing Pages for Search

8 Best Practices to Optimize e Commerce Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

Learn How and When to Use Your Camera's Zoom for Video - [Reel Rebel #4]

Learn How and When to Use Your Cameras Zoom for Video   [Reel Rebel #4]

On this week's Reel Rebel, Stephen talks about the basics for using your camera's zoom for shooting video - When it's appropriate to use zooming, tips for how best to use it, understanding the two types of zooms available on cameras (optical zoom vs. digital zoom), and ...

The Basic Types of Interchangeable Lenses for Shooting Video [Reel Rebel #3]

The Basic Types of Interchangeable Lenses for Shooting Video [Reel Rebel #3]

On this week's "Reel Rebel", Stephen Schweickart of VScreen, gives us a quick rundown about the importance of, and basic differences between the various types of lenses you can use if you're knowledgeable enough to shoot video with a DSLR camera, or other video camera that ...

Free Video Commerce SEO Best Practices Webinar this Week

Free Video Commerce SEO Best Practices Webinar this Week

This Wednesday, video commerce solutions provider, Liveclicker, will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.”  Join us to learn what leading retailers are doing to optimize their videos for SEO both on and off ...

Viddy Review: Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]

Viddy Review: Produce Micro Videos with this Instagram Like Mobile Video App [Reel Rebel #2]

We recently highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today's Reel Rebel episode, Stephen walks through a quick look at Viddy, one of the leading mobile video apps for recording, ...