Mark R Robertson

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video] video advertising opportunity session 260x170

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
The Online Video Battle of Content Vs. Community: Which Rules? content vs community session 260x170

The Online Video Battle of Content Vs. Community: Which Rules?

Our panel, "Content vs. Community - Which Is King?" featured a host of great experts discussing whether it's the great content or a solid community that creates success in online video. It shouldn't surprise you that these two things are not mutually exclusive.
An Interesting Look Into Funny Or Die [Video] funny or die 260x170

An Interesting Look Into Funny Or Die [Video]

TechCrunch's Ryan Lawler got to take a look at the Funny or Die offices. There are some interesting remarks about online video from Funny or Die CEO Dick Glover in the piece, as they have built a sustainable platform without throwing their videos on tons of video destination sites.
Quick Video Tips from Video Marketing Experts at ReelSummit louderback 205x170

Quick Video Tips from Video Marketing Experts at ReelSummit

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they're launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.
Three Tips To Help Your Video Gain Traction Online traction 205x170

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.
Marketers Should Use TrueView Ads on YouTube [Creators Tip #103] youtube trueview 260x170

Marketers Should Use TrueView Ads on YouTube [Creator's Tip #103]

Here's exactly why you should be using TrueView ads when you set up a YouTube marketing campaign, as illustrated by Greg Jarboe in this week's Creator's Tip. Jarboe has seen why these ads are incredibly powerful in today's YouTube advertising.
10 Ways of Engaging Your Viewers on YouTube [Creators Tip #101] engagement 225x170

10 Ways of Engaging Your Viewers on YouTube [Creator's Tip #101]

How do you get people talking about your content in a meaningful way, and getting all the social value out of YouTube that you can--driving engagement and creating a community of people who actively care about your content? Well, here are ten awesome ways to do that.
3 Proven YouTube Best Practices to Drive More Views online video audience 260x170

3 Proven YouTube Best-Practices to Drive More Views

We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there's all sorts of statistics to back it up. Boom.