Mark R Robertson

What Are The Most Effective Formats for YouTube Advertising? youtube video advertising video formats 260x170

What Are The Most Effective Formats for YouTube Advertising?

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.
Watch Time: A Guide to YouTubes TOP Search Ranking Factor youtube watch time 260x170

Watch Time: A Guide to YouTube's TOP Search Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
3 Ways to Optimize Videos for Mobile Devices Creators Tip 161 How To Optimize Videos for Mobile Devices 260x170

3 Ways to Optimize Videos for Mobile Devices

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
3 Metrics Ratios to Measure YouTube Channel Success Creators Tip 160 3 YouTube Ratios to Measure your Channels Success 260x170

3 Metrics Ratios to Measure YouTube Channel Success

On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
2 YouTube Analytics Reports You Should Check Every Week Creators Tip 159 4 Key Performance Metrics to Help You Make Better Videos 260x170

2 YouTube Analytics Reports You Should Check Every Week

In this week's Creator's Tip, we show you two of the most important reports in your YouTube Analytics. Studying the stats and information from these reports should give you enough rich data to create more compelling and engaging video content for your channel.
3 Simple Tips to Make Better Training Videos Creators Tip 158 3 Tips for Holding a Viewers Attention during Informational Videos 260x170

3 Simple Tips to Make Better Training Videos

On this week's Creator's Tip, we bring you 3 short, sharp but very useful tips to make your training, how-to, and informational videos as effective as possible. The longer you can keep your viewers' attention, the higher your engagement will be, and the better your video will perform!
Pro Tip: Find Best Ambient Light for Shooting Video Indoors video lighting 260x170

Pro Tip: Find Best Ambient Light for Shooting Video Indoors

When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.
How to Squeeze 1.4 Million Words into a Tweet with Video tweets with video 260x170

How to Squeeze 1.4 Million Words into a Tweet with Video

If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.
Do Video Closed Captions Really Deliver ROI? Yes! Creators Tip 155 The point at which captions have a positive ROI e1408055631264 260x170

Do Video Closed Captions Really Deliver ROI? Yes!

Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there's a cost if you outsource the process, but the answer is a definite yes!
BuzzFeed Video Shares Its Formula for Video Content Marketing buzzfeed video strategy 260x170

BuzzFeed Video Shares Its Formula for Video Content Marketing

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
YouTube is Bigger Than Facebook: What That Means for Marketers Creators Tip 154 What YouTubes Increased Popularity over Facebook Means for Video Marketers 260x170

YouTube is Bigger Than Facebook: What That Means for Marketers

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week's Creator's Tip, we discuss what implications that has for marketers.
How To Leverage Influencers in Your Video Marketing Campaigns Creators Tip 153 How To Leverage Influencers to Out Perform Media Campaigns 260x170

How To Leverage Influencers in Your Video Marketing Campaigns

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.