Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

The split screen effect, also known as picture in picture or video overlaying, is the concept of showing two video streams simultaneously (traditionally side-by-side) in a given sequence.  There are several instances in which you may want to use a split screen effect editing technique ...

Cinemek Storyboard Composer: Mobile Storyboarding iPad App Review [ReelRebel #26]

Cinemek Storyboard Composer: Mobile Storyboarding iPad App Review [ReelRebel #26]

One of the most important aspects of pre-production is to create a storyboard.  While having a script perfected is important, it is just as important to have a storyboard before you start shooting so you don't miss any essential shots.  This will prevent you from ...

How to Use Cross Dissolve Transitions Effectively in Video Editing [Reel Rebel #25]

How to Use Cross Dissolve Transitions Effectively in Video Editing [Reel Rebel #25]

A cross-dissolve transition is a great transitional editing technique that basically represents the passage of time.  While fast motion is also a great technique to show time passing, cross dissolves are much more common and easier to do.  Learning to do the technique is simple—don't ...

The Importance of the Match Cut in Video Editing [Reel Rebel #24]

The Importance of the Match Cut in Video Editing [Reel Rebel #24]

This week on Reel Rebel, we discuss another important film editing technique that's important to understand when shooting for the edit, called a match cut.  When we talk about shooting for the edit, we're talking about the need to plan your shots in advance, keeping ...

The Importance of Eyeline Matching for Smooth Video Storytelling: Shooting for the Edit [Reel Rebel #23]

 The Importance of Eyeline Matching for Smooth Video Storytelling: Shooting for the Edit [Reel Rebel #23]

Before planning any video shoot, it's important to have a good understanding of how the footage is going to be edited as this can make a big difference in how you approach the shoot.  There's a big difference between shooting and then editing versus shooting for the ...

Best Budget DSLR for Video? Canon EOS Rebel T4i (650D) DSLR Product Review [Reel Rebel #22]

Best Budget DSLR for Video? Canon EOS Rebel T4i (650D) DSLR Product Review [Reel Rebel #22]

For this episode of Reel Rebel, Stephen Schweickart provides a brief video product review of the new Canon Rebel T4i digital SLR (DSLR) camera, also known internationally as the Canon EOS 650D.  With the improvements Canon has made from previous models like the Rebel T3i, ...

How to Shoot Video with a Pure White Screen Background [Reel Rebel #21]

How to Shoot Video with a Pure White Screen Background [Reel Rebel #21]

If you've been watching our weekly video tips series, you've probably noticed that we often choose to shoot against a solid white screen background.  Shooting against a solid black or white background is a popular choice for web videos as it helps create an intimate ...

Why Pre-Production Planning is a Must for a Successful Video Shoot [Reel Rebel #20]

Why Pre Production Planning is a Must for a Successful Video Shoot [Reel Rebel #20]

Just like any project you take on, having a good plan of action prior to actually starting is a good idea.  This week on the Reel Rebel, Stephen Schweickart briefly covers just a few reasons why pre-production planning and creating checklists is so important to ensure ...

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than ...

Frame Your Shots the Easy Way with SL Director's Digital Viewfinder App [Reel Rebel #19]

Frame Your Shots the Easy Way with SL Directors Digital Viewfinder App [Reel Rebel #19]

For this week's Reel Rebel video production tip, in an effort to dispel the myth that holding your hands in an L-shape for a shot makes you look like a professional filmmaker, we discuss and review the merits of the SL Director's Viewfinder app.  This ...

How to Improve Video Storytelling with L-Cut Transitions [Reel Rebel #18]

How to Improve Video Storytelling with L Cut Transitions [Reel Rebel #18]

In this edition of the Reel Rebel Stephen helps to add another dimension to your video by explaining what a basic L-cut (also known as a split edit transition) is and how to apply it.  In some cases, like interview footage, simple cuts or jump cuts can ...

How Very Pink Sold Their Very Niche Ideas with YouTube

How Very Pink Sold Their Very Niche Ideas with YouTube

We recently got a chance to talk to Parker Severson and Stacy Perry of Very Pink. They make knitting instructional videos for YouTube, which leads viewers to their website, VeryPink.com, where interested viewers can go buy the patterns Stacy uses in the videos. The monetization ...

How to Manage Color Temperature Effectively to Produce Better Looking Video [Reel Rebel #17]

How to Manage Color Temperature Effectively to Produce Better Looking Video [Reel Rebel #17]

On this week's Reel Rebel video production tutorial, Stephen Schweickart provides an overview of color temperature.  Understanding how to adjust and balance color that is captured from different lighting sources can ensure that you get the appropriate look for your shot and help minimize the ...

How to Create Time-Lapse Videos: Fast Motion Video Editing Tutorial [Reel Rebel #16]

How to Create Time Lapse Videos: Fast Motion Video Editing Tutorial [Reel Rebel #16]

This week on the Reel Rebel, Stephen Schweickart introduces a slightly more advanced video editing technique used to create time-lapse videos.  Essentially, time-lapse video editing is a technique that's often used to speed up a video clip and give the illusion of compressed time.  Stephen walks us ...

How to Plan for Optimal Outdoor Lighting: The Golden Hour Calculator Review [Reel Rebel #15]

How to Plan for Optimal Outdoor Lighting: The Golden Hour Calculator Review [Reel Rebel #15]

This week on Reel Rebel, Stephen Schweickart talks about and gives a brief review of the Golden Hour Calculator.  The Golden Hour Calculator is a cool and simple tool for videographers and photographers to use for planning video shoots at the optimal time in order to take advantage ...