Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

The Benefits of Using Neutral Density (ND) Filters & Gels in Video Production [ReelRebel #29]

The Benefits of Using Neutral Density (ND) Filters & Gels in Video Production [ReelRebel #29]

In a previous ReelRebel episode on video lighting tips we taught you how you can utilize gels on your lights in order to keep your color temperature correct to get the best look for your shot.  In this episode Stephen gives an overview of neutral density …

YouTube Updates: Google+ Page Integration for Brands, Merchant Annotations, and TV AirPlay (Reel Web #66)

YouTube Updates: Google+ Page Integration for Brands, Merchant Annotations, and TV AirPlay (Reel Web #66)

On this week's Reel Web, Tim gives an overview of several recent updates and new features launched at YouTube including over the past week.  Just yesterday we reported that you will now be able to link your YouTube channel to a Google+ brand page so …

Why Pre-Production Creative Meetings Are Key to Video Project Planning [Reel Rebel #28]

Why Pre Production Creative Meetings Are Key to Video Project Planning [Reel Rebel #28]

Most people, especially creative types, cringe at the thought of having a meeting. However, when you are putting together a video project it is essential to sit down with the necessary parties, do your brainstorming, define your production aims, style, key messages and target audience, and ensure …

How Chill.com is Taking Video Sharing to the Next Level via Social Video Discovery & Curation

How Chill.com is Taking Video Sharing to the Next Level via Social Video Discovery & Curation

Earlier this year at Vidcon I had the pleasure of chilling with Marc Hustvedt, Head of Strategic Partnerships for Chill.com, a "social video discovery" platform.  The video curation site was launched because the team at Chill saw a video discovery paradigm that wasn't quite performing …

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

The split screen effect, also known as picture in picture or video overlaying, is the concept of showing two video streams simultaneously (traditionally side-by-side) in a given sequence.  There are several instances in which you may want to use a split screen effect editing technique …

Cinemek Storyboard Composer: Mobile Storyboarding iPad App Review [ReelRebel #26]

Cinemek Storyboard Composer: Mobile Storyboarding iPad App Review [ReelRebel #26]

One of the most important aspects of pre-production is to create a storyboard.  While having a script perfected is important, it is just as important to have a storyboard before you start shooting so you don't miss any essential shots.  This will prevent you from …

How to Use Cross Dissolve Transitions Effectively in Video Editing [Reel Rebel #25]

How to Use Cross Dissolve Transitions Effectively in Video Editing [Reel Rebel #25]

A cross-dissolve transition is a great transitional editing technique that basically represents the passage of time.  While fast motion is also a great technique to show time passing, cross dissolves are much more common and easier to do.  Learning to do the technique is simple—don't …

The Importance of the Match Cut in Video Editing [Reel Rebel #24]

The Importance of the Match Cut in Video Editing [Reel Rebel #24]

This week on Reel Rebel, we discuss another important film editing technique that's important to understand when shooting for the edit, called a match cut.  When we talk about shooting for the edit, we're talking about the need to plan your shots in advance, keeping …

The Importance of Eyeline Matching for Smooth Video Storytelling: Shooting for the Edit [Reel Rebel #23]

 The Importance of Eyeline Matching for Smooth Video Storytelling: Shooting for the Edit [Reel Rebel #23]

Before planning any video shoot, it's important to have a good understanding of how the footage is going to be edited as this can make a big difference in how you approach the shoot.  There's a big difference between shooting and then editing versus shooting for the …

Best Budget DSLR for Video? Canon EOS Rebel T4i (650D) DSLR Product Review [Reel Rebel #22]

Best Budget DSLR for Video? Canon EOS Rebel T4i (650D) DSLR Product Review [Reel Rebel #22]

For this episode of Reel Rebel, Stephen Schweickart provides a brief video product review of the new Canon Rebel T4i digital SLR (DSLR) camera, also known internationally as the Canon EOS 650D.  With the improvements Canon has made from previous models like the Rebel T3i, …

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