Mark R Robertson: ReelSEO Author
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:
Green screen or blue screens chroma key backdrops are sometimes used during filming in order to remove the colors when chroma keying in post production and superimpose the subject onto a different background or scene. On this week’s Reel Rebel Stephen Schweickart discusses the basics ...
On today's Reel Rebel Stephen Schweickart of VScreen.com gives some simple video editing advice on one way (using a 'cut') to ensure your transitions don't make your video look like you are at amateur status or more closely resemble a Power Point Presentation then a ...
On today’s Reel Rebel video production tip, Stephen Schweickart discusses the importance of good lighting for video and gives a brief overview of one tried and true lighting technique called "three point lighting". Using a good lighting set-up will help you make your online videos graduate from looking ...
When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network. It’s important that a title works well for ...
I probably receive an invite from the UK and across Europe every week to discuss how I can work together with Digital Marketers in one form or another in their country. While I really value these contacts and discussions, the demands of running such an ...
Most often when you’re making your video, you’re going to be gathering audio to go along with it. Audio is an important part of your final product, and it’s very easy to mess it up. Today on Reel Rebel, Stephen Schweickart begins his 2-part review ...
For this week's Reel Rebel video production, Stephen Schweickart gives an overview of a great mobile app for Apple iOS devices called Movie Slate. Essentially, Movie Slate acts as a digital slate and video production organization tool for videographers and filmmakers. It features a digital clapper board ...
In today's Reel Rebel video production tip, Stephen Schweickart gives an overview of a depth of field, which is ultimately determines your focus area. Understanding and controlling the depth of field can be one of the most valuable tools to create more interesting, creative, and professional looking shots that appear to ...
Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube. In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...
If you're using a DSLR for capturing video, or if you like to separately record audio tracks for your video, you will definitely want to consider a portable digital audio recorder. In this week's Reel Rebel, we'll be reviewing the Zoom H4. The Zoom H4 is likely the most ...
I want you to think of one of the best videos you've ever seen. It could be a full-length movie, an episode of a TV series, or even a commercial. Now, once you have one I want you to try to remember what the background ...
On this week's Reel Rebel, Stephen talks about the basics for using your camera's zoom for shooting video - When it's appropriate to use zooming, tips for how best to use it, understanding the two types of zooms available on cameras (optical zoom vs. digital zoom), and ...
On this week's "Reel Rebel", Stephen Schweickart of VScreen, gives us a quick rundown about the importance of, and basic differences between the various types of lenses you can use if you're knowledgeable enough to shoot video with a DSLR camera, or other video camera that ...
This Wednesday, video commerce solutions provider, Liveclicker, will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.” Join us to learn what leading retailers are doing to optimize their videos for SEO both on and off ...
In yesterday's Reel Web, we highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today's Reel Rebel episode, Stephen walks through a quick look at Viddy, one of the leading mobile video apps ...