Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

eCommerce Video Comes Alive With Ooyala's Backlot Platform

As we've posted many times in the past, online video has emerged as an exciting and effective new method of marketing ecommerce products and services online.  Just a few weeks back, we covered some research recently released from comScore which details the benefits of utilizing online ...

PixelFish Emerges As Top Provider for Video Ads In Google TV

PixelFish Emerges As Top Provider for Video Ads In Google TV

PixelFish, a leading provider of affordable and effective video production capabilities and video ad solutions, has emerged as the top choice of advertisers looking for a specialist to produce their ad for Google TV Ads. Nine months after the launch of the Ad Creation Marketplace ...

Video Thumbnails In Universal Search - Google Confirms They Work

Last week, on the official Google Blog, they revealed a new set of eye-tracking studies that confirm what many have concluded already.  In particular, that video results shown with thumbnails in Google's universal search results do do NOT distract significantly from the user's experience and ...

Online Video In Asia - China, Japan and Korea Poised To Push Online Video Development

China, Japan and Korea will drive the next wave of online video development, according to Cable and Satellite Broadcasting Association of Asia (Casbaa). China will draw further attention as it emerges as the largest wired broadband market in the world with 190 million connections in ...

Online Video Production and Local Search In Canada - Advideo and Weblocal.ca

ADVIDEO, the largest provider of online video commercials in Canada, is announcing today a partnership with Weblocal.ca, an online search site for finding and reviewing local businesses, products or services in communities across Canada. "ADVIDEO is delighted to produce its online video commercials for this ...

The Newspaper Video SEO Opportunity - New Business Models for Realities

ReelSEO (http://www.reelseo.com/) is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization, also known as Video SEO.

IAB Releases New Video Player-Ad Interface Definitions Guidelines - VPAID

The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today's announcement represents another important step in the IAB's infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising. The ...

Marketing With Video 2009 Report - Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, ...

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected ...

Video Marketing Satisfaction - Does Online Video Marketing Work?

Whether or not you are currently leveraging online video marketing, no doubt you have heard that marketing with video should be part of your strategy. But does online video marketing really work for businesses? Is it worth the effort that is required? Are those that ...

EBay Videos for Ecommerce - Interview With Jamie Perkins of VZAAR

ReelSEO had the opportunity to sit down with VZAAR's Chief Operating Officer, Jamie Parkins to get the scoop on what VZAAR is setting out to do, where they came from and where they hope to go. VZAAR has been operating as a provider of a ...

Hollywood Studios Come Together To Launch Online Movie Platform

Studio 3 Networks, the premium entertainment joint venture formed by Viacom Inc., its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. and Lionsgate, announced today that it will brand its next-generation entertainment service, epix. The service will provide consumers with access to great films and original entertainment ...

Mixpo Partners With Major Media Publishers To Bring Online Video Marketing To Local SMBs

As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely,it is critical that media publishers diversify their interactive product portfolios in such a way that ...

Video SEO BlackHats Attack Google Video Search

Video SEO BlackHats Attack Google Video Search

According to ZDnet, during the past few days, Google Video has been targeted by a group of SEO Blackhatters who have already managed to hijack more than 400K search queries on Google Video.  As a result, users who are tricked into visiting the resulting video ...

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected ...