Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+.
If you're anything like us, you probably don't quite have enough time in a single day to get to everything you really wanted to. Articles you meant to read... others you intended to write... and emails--oh, the endless stream of emails. So for a publisher in the online video space, time is a premium. Today, ...
We are happy to be the first to report that Microsoft now appears to be supporting HTML5 video emails in their Hotmail web client (provided what we're seeing isn't part of some beta test). The Hotmail web mail client displays HTML5 video in Chrome, Firefox, and IE9. IE8, which does not support HTML5, still can ...
Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are adopting video in huge numbers, with Zappos serving as a ...
A recent poll conducted by Harris Interactive Polls and Adweek shows that the younger demographics are more likely to watch TV online than their elders. A whopping 77% of younger people watch television on the Internet, with 64% of the 55+ demographic tuning in online. The 55+ crowd had the lowest percentage for any demographics, ...
YouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled publishers to remove the YouTube logo from embedded videos.
Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website content. Google has now rolled out this same functionality for ...
We had the privilege of speaking with Bruce Clay at SMX, and he spoke at length about how video has impacted the search results in dramatic and permanent ways. Bruce is one of the most-trusted voices in the search engine marketing space--he founded his SEO company, Bruce Clay Inc., in 1996... before the official launch ...
Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable solution for mobile applications and touchscreen device content.
You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site’s profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.
Want to know the secrets to success on YouTube? Then you'll want to watch Daisy's exclusive New Media Minute interview with YouTube exec Bing Chen (in charge of Google & YouTube Creator Initiatives and Entertainment Partnerships) who offers insider tips and secrets regarding how to maximize brand awareness on YouTube, how to use the YouTube dashboard ...
The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are ...
Google has for years, been working to develop and perfect certain recognition technologies for use with multimedia (video, images, audio, etc...). Their speech-to-text recognition technology has improved vastly over the past several years (thanks in part to Google 411) and has been rolled out within YouTube for closed captioning. That being said, no one could have guessed ...
Video has quickly become the most in-demand content variety on the web, which has businesses, individuals, marketers, and consultants scrambling embracing video in a major way. They're starting YouTube channels, embedding clips on blogs and corporate websites, and even sharing video links on Twitter and Facebook. But how many of them are using video correctly?
The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, articles, etc.... Learn everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps for optimizing hosted video for universal search; to YouTube optimization ...
If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets. Not only that, but with the signing of the 21st Video Accessibility Act, some ...
