Mark R Robertson: ReelSEO Author
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:
The split screen effect, also known as picture in picture or video overlaying, is the concept of showing two video streams simultaneously (traditionally side-by-side) in a given sequence. There are several instances in which you may want to use a split screen effect editing technique ...
One of the most important aspects of pre-production is to create a storyboard. While having a script perfected is important, it is just as important to have a storyboard before you start shooting so you don't miss any essential shots. This will prevent you from ...
A cross-dissolve transition is a great transitional editing technique that basically represents the passage of time. While fast motion is also a great technique to show time passing, cross dissolves are much more common and easier to do. Learning to do the technique is simple—don't ...
This week on Reel Rebel, we discuss another important film editing technique that's important to understand when shooting for the edit, called a match cut. When we talk about shooting for the edit, we're talking about the need to plan your shots in advance, keeping ...
Before planning any video shoot, it's important to have a good understanding of how the footage is going to be edited as this can make a big difference in how you approach the shoot. There's a big difference between shooting and then editing versus shooting for the ...
For this episode of Reel Rebel, Stephen Schweickart provides a brief video product review of the new Canon Rebel T4i digital SLR (DSLR) camera, also known internationally as the Canon EOS 650D. With the improvements Canon has made from previous models like the Rebel T3i, ...
If you've been watching our weekly video tips series, you've probably noticed that we often choose to shoot against a solid white screen background. Shooting against a solid black or white background is a popular choice for web videos as it helps create an intimate ...
Just like any project you take on, having a good plan of action prior to actually starting is a good idea. This week on the Reel Rebel, Stephen Schweickart briefly covers just a few reasons why pre-production planning and creating checklists is so important to ensure ...
I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns. The mission to convert brands to a storytelling kind of marketing, rather than ...
For this week's Reel Rebel video production tip, in an effort to dispel the myth that holding your hands in an L-shape for a shot makes you look like a professional filmmaker, we discuss and review the merits of the SL Director's Viewfinder app. This ...
In this edition of the Reel Rebel Stephen helps to add another dimension to your video by explaining what a basic L-cut (also known as a split edit transition) is and how to apply it. In some cases, like interview footage, simple cuts or jump cuts can ...
On this week's Reel Rebel video production tutorial, Stephen Schweickart provides an overview of color temperature. Understanding how to adjust and balance color that is captured from different lighting sources can ensure that you get the appropriate look for your shot and help minimize the ...
This week on the Reel Rebel, Stephen Schweickart introduces a slightly more advanced video editing technique used to create time-lapse videos. Essentially, time-lapse video editing is a technique that's often used to speed up a video clip and give the illusion of compressed time. Stephen walks us ...
This week on Reel Rebel, Stephen Schweickart talks about and gives a brief review of the Golden Hour Calculator. The Golden Hour Calculator is a cool and simple tool for videographers and photographers to use for planning video shoots at the optimal time in order to take advantage ...
When you are out shooting and recording someone's speech is critical to your final video quality, using your camera's on-board microphone, or even a shotgun mic may not be your best option. In cases where your purpose is to capture a subject's voice, (e.g. public speaking engagements, talking head interviews, ...