Mark R Robertson

BuzzFeed Video Shares Its Formula for Video Content Marketing buzzfeed video strategy 260x170

BuzzFeed Video Shares Its Formula for Video Content Marketing

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
Tumblr May Be More Important for Video Marketing than You Realize tumblr video 260x170

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?
Top 10 YouTube SEO Myths Creators Tip 129 Top 10 YouTube SEO Myths 260x170

Top 10 YouTube SEO Myths

There are a number of myths and bad practices regarding Video SEO on YouTube, some of them downright dangerous. On this week's Creator's Tip, we smash some of those myths and tell you why they could be doing more harm than good.
How To Remove Black Bars on Existing YouTube Videos Creators Tip 128 How To Fix Black Bars and Stretched Videos with YouTube Tags 260x170

How To Remove Black Bars on Existing YouTube Videos

On this week's Creator's Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect.
How to Force YouTube Closed Captions to Appear on Your Videos Creators Tip 126 How to force YouTube captions to be turned on 260x170

How to Force YouTube Closed Captions to Appear on Your Videos

In this week's Creator's Tip, we show you how to force closed captions to appear on your YouTube videos. This can be very handy for a number of reasons, particularly when you want to used closed captions in different languages for international web pages.
How to Find the Meta Tags for Any YouTube Video Creators Tip 125 How To Find the Tags for Any YouTube Video 260x170

How to Find the Meta Tags for Any YouTube Video

On this week's Creator's Tip, we show you how to discover the hidden tags on any YouTube video. YouTube made tags private in 2012, but confirmed that they are still count as one of the ranking factors on the site. Confirming the tags used by others means you gain a little more insight into what makes their video rank.
How To Create a Custom YouTube Subscription Email List [Creators Tip #124] Creators Tip 124 How to create a youtube subscription email list 260x170

How To Create a Custom YouTube Subscription Email List [Creator's Tip #124]

On this week's Creator's Tip, we show you how to set up your own custom email subscriber list. This is so handy for notifying any customers or fans you have that may miss out on your video content because they don't use YouTube or Google + on a daily or even a weekly basis.
ROI vs. People: Video Marketing Advice for 2014 Creators Tip 123 Reel Video Marketing Advice for 2014 260x170

ROI vs. People: Video Marketing Advice for 2014

In this week's Creator's Tip, we discuss how ROI should be measured in more than views and subscribers. It's the connection we make with our audience and the ways we can enrich their lives that will sustain a great video marketing campaign in 2014.
Lessons from 2013s Top Online Video Ads Creators Tip 122 Lessons from 2013s top Video Ads 260x170

Lessons from 2013's Top Online Video Ads

On this week's ReelSEO Creator's Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?
How To Test The Success Of Your Video Before You Publish It Creators Tip 121 How to test your videos success before publishing it 260x170

How To Test The Success Of Your Video Before You Publish It

In this week's Creator's Tip we let you into a little secret that may save you a lot of time, effort and money down the road. Testing your video content before uploading to the public is a fantastic way of getting the feedback you need to make that content perform as well as it can.
25 Top YouTube Business Power Players for 2013   Thumbs Up! youtube business stars thumb 260x170

25 Top YouTube Business Power Players for 2013 - Thumbs Up!

Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube - a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.
How To Download YouTube Thumbnail Images Creators Tip 120 How to download thumbnails from YouTube 260x170

How To Download YouTube Thumbnail Images

If you ever need to grab a thumbnail image from your own video (because you've lost, or don't have access to the original) or from someone else's video, we show two very quick ways to do that in this week's Creator's Tip.
How To Upload A YouTube Fan Finder Video Creators Tip 119 Tips for Submitting a Video to Fan Finder 260x170

How-To Upload A YouTube Fan Finder Video

YouTube's Fan Finder feature allows creators to upload an ad or trailer for their channel, which YouTube will then promote via their TrueView system. On this week's Creator's Tip, we take you through the process of uploading the video so you can reach potential new subscribers.
How To Post A Website Link To Your YouTube Subscribers How to post any link to your subscribers feed 260x170

How-To Post A Website Link To Your YouTube Subscribers

Did you know that you can post a message with a link to your YouTube subscribers from within YouTube itself? This is a fantastic way of reaching out to your audience without having to create video content to do it. We show you how in this week's Creator's Tip.