Mark R Robertson: ReelSEO Author

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.

Recent Posts by Mark R Robertson:

42 Online Video Content Ideas for Business Marketing

42 Online Video Content Ideas for Business Marketing

If you have ever wondered how you might be able to use video for your business, I present you with 42 potential ideas below.  I was impressed when I saw this great post from Jimm Fox of OneMarketMedia. In it, Jimm outlines 42 different use ...

Video SEO Vs. Traditional SEO, Misconceptions and Opinion

A few weeks back, I was asked by Jeff Boudier, VP Business Development for Stupeflix, if I would be willing to answer a few questions about Video SEO for their blog.  You can view the whole interview here, but I thought that I would like to provide a ...

Jeremy Allaire of BrightCove - Video Will Be Ubiquitous

Jeremy Allaire of BrightCove   Video Will Be Ubiquitous

We interviewed Jeremy Allaire, Co-Founder, CEO, and Chairman of Brightcove at the Streaming Media West 2009 show and talked with the online video industry thought leader about his company's vision that "video would become as ubiquitous and pervasive as text on the web." What we've seen happening over the ...

Video As An Effective Sales Tool - Interview With Sorenson

Video As An Effective Sales Tool   Interview With Sorenson

At the Streaming Media West show a few weeks back, we interviewed Eric Quanstrom, VP of Marketing and Strategy for Sorenson Media.  Eric talks with Grant Crowell about a common theme that a lot of discussion was centered around at Streaming Media, namely, monetization of ...

3 Principles for Creating E-Commerce Video That Sells

3 Principles for Creating E Commerce Video That Sells

With the holiday shopping season in high gear, I'd like to spend some time this week focused on web video for e-commerce. I'll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker ...

Video Demos Increase Sales Conversions At Zappos.com

Video Demos Increase Sales Conversions At Zappos.com

At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they're doing with video and how effective it is. It's so interesting that we had to talk about it as well. ...

Internet Video Publishing Advice, Best Practices and Tips

Last month, I had the pleasure of speaking on several panels at PubCon 2009, an industry trade show put on by WebMasterWorld that is programmed specifically for web professionals and website site owners. My favorite, was a session titled, "Best Practices for Video Creation, Integration and ...

JW Player 5.0 Launches With Some Huge Upgrades

JW Player 5.0 Launches With Some Huge Upgrades

At Streaming Media West a few weeks back, I had the pleasure of meeting Jeroen Wijering, one of my "heroes" in the online video space. I know, I know - hero? Seriously Mark? Yes! Jeroen is the creator of the most popular open source video player around, ...

Benjamin Wayne of Fliqz On Video SEO

Benjamin Wayne of Fliqz On Video SEO

Online video solutions provider Fliqz has just launched a new search engine optimization service for its customers along with a whitepaper all about hosted video SEO.  We caught up with Benjamin Wayne, the CEO of Fliqz, at the Online Video Platform Summit and asked him ...

How To Customize YouTube Player Embeds - Tips and Tricks

How To Customize YouTube Player Embeds   Tips and Tricks

Last month, I spoke on several panels at the PubCon conference about online video.  In one session, titled, "Best Practices for Video Creation, Integration & Marketing," I focused my presentation on how to best integrate online video in a website.  There was a lot of information covered ...

Video Hosting Platform Finds Success With Video SEO

Online video hosting platform provider Fliqz has tasted the sweet, sweet taste of video SEO and has launched a free whitepaper (see below) and a new service for it's customers.  Fliqz is calling this new video SEO service "SearchSuccess", and it's aimed at helping drive more ...

Streaming Media West 2009 Recap With Dan Rayburn

Streaming Media West 2009 Recap With Dan Rayburn

As you may already know, we were delighted to be a part of this year's Streaming Media West conference and satellite conference, the Online Video Platform Summit.  In addition to my participation on the panel session titled, "Optimizing Video Search and Discoverability," Grant Crowell and I ...

Google Rolls Out Automated Captioning for YouTube Videos

Google today announced that they are adding automatic captioning capability to videos on YouTube. This is a fantastic step forward for accessibility for deaf Internet users.  Says Vice President Vint Cerf, who is hearing impaired himself:

EveryZing Moves To RAMP Focus On Content Optimization

Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video

YouTube Continues Search Engine Domination - Up 31% YOY

YouTube Continues Search Engine Domination   Up 31% YOY

Is anyone still wondering if search is important for video?  In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google.  Ever since ...