For those of you that have been lucky enough to attend our annual ReelSummit event, where we brought marketers, brands, retailers, and storytellers together to celebrate the business of video, we have some news for you. The good news is that we have secured an exclusive opportunity for ReelSEO and ReelSummit fans to attend a worthy alternate event with an exclusive discount.
Mark R Robertson
When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute -- versus more than 300 hours/min nowadays.
Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
In a world where billions of pieces of digital content are vying for the viewer's attention across different devices, how can publishers and advertisers reach...
YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
Every consumer has a personal relationship with a huge variety of brands, so those brands need to find advocates to carry their message for them, and they need to understand that those advocates watch what they want to watch, on the devices that they want to use.
Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.
If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
Welcome to the ReelSEO TubeTalk show, a podcast that brings you three of the hottest video marketing tips, every week! This week, we discuss ideas for engaging your viewers outside YouTube, why and how to clear your watch history, and why "official series playlists" are so important.