Mark R Robertson

reelsummit-vidcon

Vidcon 2015 Welcomes ReelSummit - Exclusive Discount for Industry Track

For those of you that have been lucky enough to attend our annual ReelSummit event, where we brought marketers, brands, retailers, and storytellers together to celebrate the business of video, we have some news for you. The good news is that we have secured an exclusive opportunity for ReelSEO and ReelSummit fans to attend a worthy alternate event with an exclusive discount.
reelseo-tubular-ffwd

ReelSEO + Tubular = Fast-Forwarding Video Marketing Intelligence

When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute -- versus more than 300 hours/min nowadays.
youtube-upload

300+ Hours of Video Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
youtube-gadgets-custom-brand-channels

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
youtube-watch-time

Watch Time: A Guide to YouTube's #1 Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
buzzfeed video strategy

BuzzFeed Video Shares Its Formula for Video Content Marketing

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
Tumblr

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?