Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
Mark R Robertson: ReelSEO Author
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries.
Recent Posts by Mark R Robertson:
In a world where billions of pieces of digital content are vying for the viewer's attention across different devices, how can publishers and advertisers reach their target audiences and make sure that those audiences are receptive to video ad campaigns? The industry has worked hard to ...
YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
Every consumer has a personal relationship with a huge variety of brands, so those brands need to find advocates to carry their message for them, and they need to understand that those advocates watch what they want to watch, on the devices that they want to use.
Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.
If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
The 2014 Reel Summit starts tomorrow and we've created a hashtag - #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.
HTML5 video is Dead! Adobe's Flash reigns King! Kidding, of course. You should all know by now that HTML5 is the standard for delivering high-quality, cross-platform, rich content experiences. As video and mobile continue to grow exponentially, it's critical that we stay on top of the latest ...
Welcome to the ReelSEO TubeTalk show, a podcast that brings you three of the hottest video marketing tips, every week! This week, we discuss ideas for engaging your viewers outside YouTube, why and how to clear your watch history, and why "official series playlists" are so important.
Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?
There are a number of myths and bad practices regarding Video SEO on YouTube, some of them downright dangerous. On this week's Creator's Tip, we smash some of those myths and tell you why they could be doing more harm than good.
On this week's Creator's Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect.
Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube - a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.
60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy.
A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.