Justin Foster is currently serving as Founder & President at the Video Commerce Consortium and Co-Founder & VP Market Development at Liveclicker, Inc. With over 400 members including the majority of the Top 500 Internet Retailers, the VCC is an early-stage trade organization well-positioned for future growth. Liveclicker is a Silicon Valley tech startup dedicated to helping the web's leading online retailers multiply the power, reach, and potential of video commerce applications.
These days, it's not just web video publishers who are marching to the HTML5 drumbeat. Email marketers want in on the game, too.  We've covered email video marketing in the past, but the advance of HTML5 video has again caused marketers to focus on possible email implications. We already know that HTML5 video is supported on ...
For years, email marketers were told it was impossible to include video in their outbound email campaigns. Those who tried often encountered ISP delivery blocks or rendering issues as ISP email administrators began clamping down on Javascript and Flash in email due to potential security issues. As a result, embedding video in email remained a ...
There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question - how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to ...
