Jon O'Brien is the Chief Strategy Officer at New Antics, a social video commerce agency. As a professional video junkie, Jon regularly consults with creators, producers and small business on content and programming strategies.
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Women looking to find content and create content should take a look at Wonderly, which encourages creativity in every realm of expression: writing, music, cooking, drawing, etc. Wonderly's network creates a great amount of video, including entries from Megan Tonjes, Ophelia Dagger, Overly Attached Girlfriend, and Squaresville.
We talk to Jason Berger of Kids At Play, who have made web series on Yahoo and YouTube channels like LOUD and IGN Start, as well as creating social video campaigns with top brands, like Purina. What is the formula for their success?
Our interview with Ben and Rafi Fine, best known as The Fine Brothers, sheds light on the transmedia experience, "workaholism," and the unique experience of their MyMusic show, which gets so deep into faux-reality, they sometimes need an Inception-style kick to get back into the real world.
Earlier this year Epic Meal Time expanded their channel programming with a new competitive cooking show, Epic Chef. The show has been a massive success with fans and taken the Epic Meal Time brand to new heights. The new series has garnered nearly 6 million views ...
An essential part of any crowdfunding campaign is the video. According to Kickstarter, 50% of projects with a video succeed, versus 30% success for projects without a video. Videos will make, or break, your project no matter if you're funding a feature film, revolutionary toilet ...
Raiders of the Lost Ark is the best film of all time. If you're looking for debate, go someplace else (or troll me below). It's lean, fun, engaging and a model for all content on any medium. But what inspired Steven Spielberg and George Lucas to create ...
Smosh is many things. A comedy brand from longtime YouTubers Ian Hecox and Anthony Padilla. The #1 most subscribed channel on YouTube. The only channel to reach 7 million subscribers. And a channel with 2 billion views. So who's house is it? Smosh's house. Their ...
Have you ever noticed some videos manage to captivate pop-culture more than Hollywood movies? So why don't they receive the minimalist poster treatment? Behold! A handful of legendary viral videos and web series have been given the minimalist poster treatment. It's a fun way of ...
When creating web series we have the tendency is to make shows bloated. More characters, more jokes, more audience appeal, more story, segments and scenes. More more more. TV and film need to entertain for hours and fill fixed time slots. The internet doesn't have this ...
Below is a list of cliches every creator should know when developing a web show or web series. Development is the first chance a show has to "get it right" or "get it wrong" before entering into production and ultimately published online. These tips on ...
YouTube superstar FreddieW's Video Game High School broke records on Kickstarter last year when it raised $273,275. Last week FreddieW shared the full budget breakdown for his blockbuster web series Video Game High School via glorious infographic below. The web series costs breakdown is staggering and provides a lesson on ...
In this week's web series lesson we look at the #36 most subscribed YouTube channel, Epic Rap Battles, and learn a few secrets about perfect programming. For video marketers, Epic Rap Battles is a perfect case study of programming from the YouTube Creators Playbook.
YouTube veterans The Fine Bros have created the first true 21st century sitcom. MyMusic Show is a mockumentary sitcom created by Benny and Rafi Fine (creators of the wildly popular "Kids React" series) follows a music production company and it's roster of wacky employees. It's hilariously clever, consistent and built for social audiences.
It may come as no surprise to learn that YouTube succeeds on the back of video games. For many YouTube independent networks, video game content is the most successful and lucrative. YouTube audiences crave it and creators are inspired by it. Machinima is a behemoth ...
Machinima and 343 Industries (Microsoft's new game studio in charge of the Halo 4 franchise) have created the ultimate piece of tent-pole marketing for the Halo 4 video game, the Halo 4 Forward Unto Dawn web series. For the five Fridays leading up, fans enjoyed installments of the epic web series serving as prologue to the game.
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You Can Now Create Your Own Dailymotion Mobile Apps: Your Channel On the Go![9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]](http://cdn4.reelstatic.com/wp-content/uploads/2013/05/viral-videos-50x50.jpg "9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]")
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