Jeremy Scott is the Editor-in-Chief at ReelSEO.com. He is also founder of The Viral Orchard (http://www.viralorchard.com), an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can.
The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving force). Their profits have been cut into and that's stealing, ...
I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this week, one video stood tall above all the others as ...
Vimeo announced their judging lineup today for the upcoming 2012 Vimeo Festival + Awards. The awards will be handed out across 13 different categories, with each category having a panel of three judges. And there are some pretty big names among the judges, including actor James Franco, actor Aziz Ansari, 2012 Oscar Nominee Lucy Walker, ...
Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan of Funny or Die, there was plenty of great insight ...
PandoDaily--the tech news website started by former TechCrunch employee, Sarah Lacy, and staffed with several former TechCrunch writers--got a pretty big scoop yesterday, assuming it turns out to be accurate. According to "two sources familiar with the situation," IAC is considering an attempt to sell off their video property, Vimeo. The plan is to try ...
ReelSEO's own Mark Robertson spoke last October at the Streaming Media Europe conference in London. He was on a panel with some great folks like Vanessa Vigar & Thomas Dvorak--all moderated by Streaming Media's editor Eric Schumacher-Rasmussen--called Search, Recommendation, & Discovery. And now we have the video of the entire session, panel discussion and all, so we wanted ...
I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video--creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can be is through interactive video. The Red Hot Chili Peppers ...
We've written about OK Go several times here at ReelSEO. Their music videos are always viral events, due mostly to the time and care they put into them--oh, and the insane level of creativity. I've often said that it'd be endlessly entertaining just to be a fly on the wall during one of their music ...
This week, you probably missed even more online video news stories than normal. But you'll be forgiven, since you were no doubt scrambling around getting all the details together for your killer Super Bowl party. And in just a few hours, that party will begin. But until then, you've still got time to catch up ...
Most businesses, brands, and marketers are looking for social media activity around their video programming these days, whether the videos themselves are traditional ads or more content oriented. But for a video to truly "go social," it's got to be designed from the ground up to actually deserve that social buzz. While it's definitely an ...
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only some of them were Super Bowl related. We have angry ...
When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it's even more popular than I thought--and far more popular ...
Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more publicity for the ad--which went on to be voted one ...
President Obama seems like a pretty regular guy... someone you could hang out with, even. Most of us never get to meet a sitting U.S. President, let along hang out with one. But today, in just a handful of hours, you can do just that on the White House YouTube Channel, as President Obama hosts ...
As usual, there was plenty of news in the online video world this past week. And as usual, you were probably a bit too busy to keep up with all of it. We saw more major updates to YouTube's design and services, some important Google Plus news, and a whole lot more. So if you ...
