As 2013 comes to a close, we take a look at some of the trends in video production, advertising and marketing that could dominate 2014. With technology moving so fast and becoming more accessible, we’re looking forward to some inventive and creative content.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
Video marketing can be a very effective way of getting your message across to your customers in a number of ways, especially if you want to reach them directly regarding a sales offer or a company update. We bring you 4 solid tips for an online store video strategy.
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Online video is increasing in popularity in Australia, both for brands and for users, despite a lack of digital connectivity due to the sheer size of the continent. We take a look at the state of the video industry in Australia and what 2014 could bring.
The battle to win the hearts and minds of shoppers in the festive season is ferocious. How do you make your video ads stand out so they engage the viewer and drive those all important sales for Christmas?
Many brands are testing out video content based on the idea of neuromarketing, that’s marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.
If you are rolling out a video campaign in different international markets then you’ll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.
Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO’s ‘Hump Day’ is still holding strong after nearly 7 months in the charts.
Want to reach out to people and engage them with video? There are four basic personality types and understanding these and what makes them tick, can help guide you in the creation of the right content to appeal to at least one of them.