Guest Expert: ReelSEO Author

Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.

Recent Posts by Guest Expert:

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

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When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales.  These traffic driving activities can be costly if you are not converting so it's essential that your ...

Why You Should Consider Online Games as a Video Marketing Channel

video-monetization-treasure

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

YouTube NextUp: Is it About Talent or Networking

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Tomorrow, April 8th, public voting closes on the contestants in the YouTube NextUp contest. The top 50 contestants will enter the final round of judging by YouTube employees and up to eight other top YouTube Partners. The top 25 are awarded $35,000, four days of ...

Five Tips for Creating Product Review Videos that Wow

vince shamwow

Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair ...

How do Teenagers Perceive Online Video?

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Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring ...

5 Tips to Help Maximize the Impact of Animated Web Videos

animated-video

With Common Craft, RSA and other explainer videos going viral across the web, animated videos have gained popularity as a fun and effective way for businesses to quickly explain their product or service. Video alone already has a big advantage over plain text - we ...

Why All SEO Companies Should Consider Video for Clients

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If you are a regular reader of ReelSEO you could be forgiven for thinking that everyone must already be aware of the massive benefits that video offers when combined with quality search engine optimization. However, surprisingly enough, the techniques required to ensure that videos are ...

Dear Google... I Love You BUT, You Could Do A Better Job With Video Search

dear-google-video

Dear Google... I've had a crush on you since our very first encounter in 1998.  You mesmerized me with your quick and efficient search results.  It almost seemed like you were telepathic.  I would never have to go beyond the first page of search results ...

Xmen Mystique Changes Shape To Meet Your Liking, Should Video Recommendations Do The Same?

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When I grew up, there was handful amount of channels on television. It then became a few dozens but still a manageable amount of channels. I even remember that I actually knew the channel's numbers by heart, so "Movies" was channel 18, and 93 was ...

5 Tips for Creating Effective Interactive & Clickable Videos

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Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the ...

E-Commerce Video Urgency - Retailer Priorities Revealed

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I recently had the opportunity to speak at The National Retail Federation's BIG Show in New York City along with Eric Mahlstadt from Golfsmith. We shared retail video trends and Golfsmith's learnings in front of an audience of retailers. With the meteoric adoption of video ...

eCommerce Video Trends To Watch In 2011

ecommerce video

It's that time of year when predictions are made about the year ahead.  As we predicted at the start of last year, 2010 saw online retailers from Golfsmith and Verizon Wireless to Moosejaw and JC Penney deploy product video and realize rapid ROI. In 2011, ...

Why Facebook TV Would Beat Google TV & Apple TV Platforms

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Let me start off by saying that Facebook TV doesn't even exist. As we follow the evolution of internet TV with bated breath, much of the conversation has revolved around platforms coming from Google and Apple. And it sounds like Microsoft is primed to make ...

Television Reinvented & The Future of Video Advertising - Hulu's NewTeeVee Live Keynote

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GIGAOM's "NewTeeVee Live" conference yesterday in San Francisco presented the theme  "Television Reinvented." Keynote speaker Jason Kilar, Hulu's CEO, opened his address with the slide of a bald man watching a tv commercial for a Pantene hair care product. This image set the tone for his ...

5 Reasons Why Viewers Might Abandon Your Video

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Finding an audience for your online videos can be difficult enough -- the last thing you want is for the few that find it to click away shortly after the video begins.  To understand why we may prematurely leave your video, it's important to critically ...

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