Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN's and their own content creators.
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Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube's 4K announcement, what does this mean for content creators and the wider industry?
An explainer video can be a phenomenally powerful tool for your brand. But can a do-it-yourself explanation video really match up to one that is professionally made by a specialist company? We bring you the pros and cons of both options.
Chromecast is a cheap, effective and cool way to add internet video to almost any HDTV. But that's not all this little device is capable of. Find out how you can use it to send any internet page to your TV or even hack your hotel TV to find something watchable.
Real time videos are a great medium for your corporate message, whether that's brand communication, employee training or product demos. We show you some examples of the ways in which your company can utilize real time video.
An explainer video is going to introduce your company to the world so it has to look and sound as good as possible. But what are the real costs involved in producing a great explainer video, particularly an animated one? Our handy guide explains what's involved and why it pays to spend that extra budget.
Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served. But there's a fine line between understanding your audience and creeping them out.
Optimizing YouTube for better rankings and brand visibility can be overwhelming if you are a beginner. We take you through some of the basic steps to make sure your target audience can find your content, every time.
Using video in your digital outreach is no longer aspirational, it should be mandatory. The YouTube Generation demands the type of content that is entertaining, accessible, easily digestible and speaks to them - and for that, video is the perfect medium.
While views and likes are a quick and easy way to measure how your video may be faring against others, when it comes to YouTube, building up your subscriber base is by far the most effective metric available. Consistent growth here means that viewers find your content valuable and entertaining.
Christmas themes dominated the Top 20 most shared video ads for December 2013, of course, but YouTube Rewind 2013, Jean-Claude Van Damme's splits and those everlasting Evian Babies also made an appearance.
Today's savvy consumer can spot a sales pitch a mile off, but that doesn't mean that you can't engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.
As 2013 comes to a close, we take a look at some of the trends in video production, advertising and marketing that could dominate 2014. With technology moving so fast and becoming more accessible, we're looking forward to some inventive and creative content.
Video marketing can be a very effective way of getting your message across to your customers in a number of ways, especially if you want to reach them directly regarding a sales offer or a company update. We bring you 4 solid tips for an online store video strategy.
Online video is an essential element of marketing but it can also be used in-house to support employees who work remotely all or part of the time. In the post, we look at some of the ways video can help bring an off-site sales team together.