Guest Expert: ReelSEO Author

Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.

Recent Posts by Guest Expert:

Viral Video Chart: The Best Branded Viral Videos Of May 2011

gaga

Followers of the Viral Video Chart's global ads chart have certainly been put through the emotional wringer this month. Rather than the usual bombardment of funny branded videos, May has seen a number of videos that have left many users with lumps in their throats.

YouTube Marketing Case Study: GoAnimate Giveaway + Weblebrity = Reel Engagement

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Most advertising campaigns rely on the idea that consumers will find it within themselves to engage with a product based on the advertisement alone. While this can be affective, it's also an example of not using your relationship with your weblebrity (web celebrity) to its ...

Taking Your Video Marketing To The Next Level With QR Codes

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A few months ago, ReelSEO mentioned that QR Codes had seen a huge growth in popularity and listed various examples of the ways they could be used. While the 2D barcodes are more commonly seen on print and products virtually everywhere now, there are also ...

YouTube Celebrity Video Marketing on an Independent Film Budget

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The YouTube marketing game can be hard to play. It's still a fairly new way to market and everyone seems to have a different opinion on how it's done. News of videos raking in 1 million+ views has every company dreaming of ways to get ...

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

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Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to ...

How To Manage Your Client's Expectations Through The Video Production Process

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Working in creative requires thick skin. It's the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." ~ Home ...

The Secret to Encoding High Quality Web Video: Tutorial

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I like making money as much as the next guy, but the last three or four consulting clients all shared a problem so basic that I was almost embarrassed to take their money. Specifically, they came to me concerned about poor video quality, and the ...

Tips for Business Videos: How to Shoot Business Video that Doesn't Suck

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It's been said that Great Content is the best SEO. When it comes to business videos there's another way to say it: "Entertain or Die."  It seems like only yesterday that streaming video was new. People would watch anything. Now "Wow! I can watch video ...

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

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Producing webcasts or online video series for marketing purposes can be a dream come true for creative types who love working with like-minded people. If you want to use professional talent or popular music within these webcasts, however, it can quickly turn into a nightmare ...

Al Jazeera’s Streaming Video News Defines Social Democracy

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Al Jazeera's, "The Stream," represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the "new" newsroom? I have seen the future of online Democracy - and it has come from Al Jazeera. Now, I ...

Online Videos Driving Buzz & Speeding Up Sales For Performance Automotive Industry

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When you think of YouTube, you don't necessarily think of the automotive industry. You think of viral videos such as Rebecca Black's Friday or other such videos that tend to generate a ton of views and a lot of controversy. However, for a while now, ...

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

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When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales.  These traffic driving activities can be costly if you are not converting so it's essential that your ...

Why You Should Consider Online Games as a Video Marketing Channel

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While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

YouTube NextUp: Is it About Talent or Networking

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Tomorrow, April 8th, public voting closes on the contestants in the YouTube NextUp contest. The top 50 contestants will enter the final round of judging by YouTube employees and up to eight other top YouTube Partners. The top 25 are awarded $35,000, four days of ...

Five Tips for Creating Product Review Videos that Wow

vince shamwow

Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair ...

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