Before you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’re telling the strongest story possible.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.
Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN’s and their own content creators.
Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube’s 4K announcement, what does this mean for content creators and the wider industry?
An explainer video can be a phenomenally powerful tool for your brand. But can a do-it-yourself explanation video really match up to one that is professionally made by a specialist company? We bring you the pros and cons of both options.
Chromecast is a cheap, effective and cool way to add internet video to almost any HDTV. But that’s not all this little device is capable of. Find out how you can use it to send any internet page to your TV or even hack your hotel TV to find something watchable.
Real time videos are a great medium for your corporate message, whether that’s brand communication, employee training or product demos. We show you some examples of the ways in which your company can utilize real time video.
Google’s mandatory integration of YouTube and Google+ Plus has caused no end of problems for many people, particularly those who have had their YouTube channel suspended or some features disabled because their Google+ Profile page was also suspended. It’s a complicated issue but we have a fix for you.
An explainer video is going to introduce your company to the world so it has to look and sound as good as possible. But what are the real costs involved in producing a great explainer video, particularly an animated one? Our handy guide explains what’s involved and why it pays to spend that extra budget.
Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served. But there’s a fine line between understanding your audience and creeping them out.