Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served. But there's a fine line between understanding your audience and creeping them out.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
Optimizing YouTube for better rankings and brand visibility can be overwhelming if you are a beginner. We take you through some of the basic steps to make sure your target audience can find your content, every time.
Using video in your digital outreach is no longer aspirational, it should be mandatory. The YouTube Generation demands the type of content that is entertaining, accessible, easily digestible and speaks to them - and for that, video is the perfect medium.
While views and likes are a quick and easy way to measure how your video may be faring against others, when it comes to YouTube, building up your subscriber base is by far the most effective metric available. Consistent growth here means that viewers find your content valuable and entertaining.
Christmas themes dominated the Top 20 most shared video ads for December 2013, of course, but YouTube Rewind 2013, Jean-Claude Van Damme's splits and those everlasting Evian Babies also made an appearance.
Today's savvy consumer can spot a sales pitch a mile off, but that doesn't mean that you can't engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.
As 2013 comes to a close, we take a look at some of the trends in video production, advertising and marketing that could dominate 2014. With technology moving so fast and becoming more accessible, we're looking forward to some inventive and creative content.
Video marketing can be a very effective way of getting your message across to your customers in a number of ways, especially if you want to reach them directly regarding a sales offer or a company update. We bring you 4 solid tips for an online store video strategy.
Online video is an essential element of marketing but it can also be used in-house to support employees who work remotely all or part of the time. In the post, we look at some of the ways video can help bring an off-site sales team together.
What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.
Online video is increasing in popularity in Australia, both for brands and for users, despite a lack of digital connectivity due to the sheer size of the continent. We take a look at the state of the video industry in Australia and what 2014 could bring.
The battle to win the hearts and minds of shoppers in the festive season is ferocious. How do you make your video ads stand out so they engage the viewer and drive those all important sales for Christmas?
Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.
If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.
Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO's 'Hump Day' is still holding strong after nearly 7 months in the charts.