Contributor: ReelSEO Author

Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.

Recent Posts by Contributor:

The Top 20 Most Shared Online Video Ads For April 2014

The Top 20 Most Shared Online Video Ads For April 2014

This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic - from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.

What Really Goes Into Making a Great Viral Video?

What Really Goes Into Making a Great Viral Video?

Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?

How To Use YouTube’s New 3-Second Branding Introductions

How To Use YouTube’s New 3 Second Branding Introductions

Branding intros are a new YouTube InVideo Programming feature that allow you to display a 3 second or less intro in front of your videos. Right now you can automatically add an intro video up to three seconds to the start of every video on your channel.

Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.

Video Marketing Strategies: The Hard and Soft Call-to-Action

Video Marketing Strategies: The Hard and Soft Call to Action

The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often 'hard wired'. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?

Three Big Reasons Why Every Brand Needs an 'About Us' Video

Three Big Reasons Why Every Brand Needs an About Us Video

While many companies understand the value of traditional video content, like a sales and marketing video, or a training video, they are just now starting to realize the incredible value of an 'About Us' video. The great thing about an 'About Us' video is that it’s so versatile; it can be used for marketing and branding, as well as recruiting and educating

April Fool's 2014: How The Fans on YouTube Got the Last Laugh

April Fools 2014: How The Fans on YouTube Got the Last Laugh

Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department's favorite day on the Internet? Let's review April Fool's 2014!

Confessions of a Web Series Creator: The Trials of Creating a Trailer

Confessions of a Web Series Creator: The Trials of Creating a Trailer

When you're creating any kind of video content on a tight budget, it's vital that you not only keep an eye on finances, but that you also have every little detail covered like the right casting, and transport and location logistics in place. But always have a back up plan too.....

How International Brands are Localizing Video Ads for the Spanish Market

How International Brands are Localizing Video Ads for the Spanish Market

How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.