Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?
It's slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.
Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it. Often missing from the conversation is the other side of the video ad equation: monetization.
If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.
The largest cloud video network on the planet is yours to use for free! YouTube is amazing – you can use Hangouts for quick-n-dirty webcasts, or go into a more complex setup mode for real professional web-casting. But is being free to use a sustainable business model for anyone except YouTube?
This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic - from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.
Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?
As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.
The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often 'hard wired'. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?
The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?
While many companies understand the value of traditional video content, like a sales and marketing video, or a training video, they are just now starting to realize the incredible value of an 'About Us' video. The great thing about an 'About Us' video is that it’s so versatile; it can be used for marketing and branding, as well as recruiting and educating
Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department's favorite day on the Internet? Let's review April Fool's 2014!
When you're creating any kind of video content on a tight budget, it's vital that you not only keep an eye on finances, but that you also have every little detail covered like the right casting, and transport and location logistics in place. But always have a back up plan too.....
How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.
In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals