Car manufacturers are very familiar with races on the track. But what about competition on YouTube? Today we put the Audi, BMW, and Mercedes-Benz brands to the test to find out how each are doing in terms of owned and earned media. All three are German luxury brands that perform well in the U.S. and across the world. But how well do they do on the world's No. 1 video platform?
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
Users don't want to sit and read through reams and reams of text on the internet, and with attention spans shorter than ever, you need to work hard to keep visitors engaged when they land on your site. A video is a great way of doing this, so take a moment to read about the most important steps in the video creation process.
Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. "Collabs", as they are more commonly known, is a cross-over appearance on someone else's YouTube channel, and is unquestionably an effective tool for all concerned, including viewers.
Video creators fall back on clichés because they’re familiar, comfortable, and self-explanatory. They boil an idea down to a few simple words or one iconic image. The flip side is that clichés are overused, meaningless, insincere, and, yes, generic. Your business presumably has a unique story, so why not just tell it.
Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?
It's slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.
Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it. Often missing from the conversation is the other side of the video ad equation: monetization.
If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.
The largest cloud video network on the planet is yours to use for free! YouTube is amazing – you can use Hangouts for quick-n-dirty webcasts, or go into a more complex setup mode for real professional web-casting. But is being free to use a sustainable business model for anyone except YouTube?
This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic - from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.
Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?
Branding intros are a new YouTube InVideo Programming feature that allow you to display a 3 second or less intro in front of your videos. Right now you can automatically add an intro video up to three seconds to the start of every video on your channel.
As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.
The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often 'hard wired'. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?
The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?