Most companies have long-established ideas about how to set attainable goals for more traditional campaigns such as newsletters, event sponsorships and emails, but online video marketing campaigns are a fairly new addition to the toolkit and sometimes there are unrealistic expectations for this medium. Find out how to set more realistic goals.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
British retailer Marks and Spencer seems to be using some peculiar techniques to get video thumbnails to appear on SERPs for pages that contain no video. What is going on?
Video localization is a complex process, but it doesn't have to make your head spin. Let's take a closer look at some best practices for voiceovers and subtitles can help you understand which route is best for your video localization projects.
Content marketing is the buzzword of the moment but what's the big difference between static content marketing and video content marketing? Well, one is highly engaging and effective and gives you the ideal opportunity to reach your target audience. And the other is static.
As food is the fastest growing genre on YouTube, our 4-step process helps restaurant owners market their business with video content that will maximize their reach and engage their audience.
A great viral video marketing campaign can reach audiences all over the world - as long as they have access to the internet. Sites like YouTube, Facebook and Twitter mean that a video can make an impact in many an overseas market. Let's take a look at the big viral hits in Spain in 2013.
In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.
Finding the right background music for a video often feels a lot like guesswork, and yet locating that perfect track can turn a decent video into a captivating one. After creating hundreds of videos to market our own business, we've developed a loose process to help guide our efforts.
Creating and producing video in the past was very time consuming and expensive. Fast forward to today and everyone carries HD camcorder in their pocket. Here are 4 very simple tips for creating quick and simple videos for your content marketing strategy without spending a lot of money.
Budweiser's Puppy Love trampled all over the competition to take the #1 most shared video ad for February 2014. But video ads featuring human flea collars, cats singing classic 80's hits, and Germans smoking sausages, all did extremely well too.
Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.
How-to videos are the bedrock of YouTube and billions of us turn to them to help us learn a new skill, or refresh our memories about an old one. But sometimes, the videos that could help us the most are too hard to watch due to technical and creative difficulties. Learn what to avoid when creating an instructional video.
Client expectations can be unrealistic when it comes to video creation and production, and there is still a lot of brands and companies who think that a great video can be produced with little budget or agency input. Here are three things that your video company would like you to know.
For many vloggers, it can be hard getting those first 1000+ channel views on YouTube, but here’s the good news; there are tons of ways to promote your YouTube videos and we give you 14 simple but effective tips to get you started.
While people might think that most Valentine's Day videos on YouTube are all about hair and makeup ideas, the data about popular videos and prolific channels suggests that Valentine's content is much, much more diverse than that.