Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
Branding intros are a new YouTube InVideo Programming feature that allow you to display a 3 second or less intro in front of your videos. Right now you can automatically add an intro video up to three seconds to the start of every video on your channel.
As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.
The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often ‘hard wired’. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?
The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured – but, when done right, is obviously positive – will skyrocket. But what lessons can be learnt from those in TV that have gone before?
While many companies understand the value of traditional video content, like a sales and marketing video, or a training video, they are just now starting to realize the incredible value of an ‘About Us’ video. The great thing about an ‘About Us’ video is that it’s so versatile; it can be used for marketing and branding, as well as recruiting and educating
Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department’s favorite day on the Internet? Let’s review April Fool’s 2014!
When you’re creating any kind of video content on a tight budget, it’s vital that you not only keep an eye on finances, but that you also have every little detail covered like the right casting, and transport and location logistics in place. But always have a back up plan too…..
How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.
In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals