Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.
Al Jazeera's, "The Stream," represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the "new" newsroom? I have seen the future of online Democracy - and it has come from Al Jazeera. Now, I must confess that I'm no expert at the political leanings ...
When you think of YouTube, you don't necessarily think of the automotive industry. You think of viral videos such as Rebecca Black's Friday or other such videos that tend to generate a ton of views and a lot of controversy. However, for a while now, YouTube has been a great starting point for companies in ...
When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales. These traffic driving activities can be costly if you are not converting so it’s essential that your website is engaging. In order to ensure strong returns on ...
While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve superior performance and increase engagement through user incentives. Marketers Are Embracing ...
Tomorrow, April 8th, public voting closes on the contestants in the YouTube NextUp contest. The top 50 contestants will enter the final round of judging by YouTube employees and up to eight other top YouTube Partners. The top 25 are awarded $35,000, four days of one-on-one mentoring and training techniques, and site-wide promotion on YouTube.
Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than a taped city council meeting. Thankfully, as a product ...
Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring theme from older respondents: adults don't like videos as much!
With Common Craft, RSA and other explainer videos going viral across the web, animated videos have gained popularity as a fun and effective way for businesses to quickly explain their product or service. Video alone already has a big advantage over plain text - we know, for instance, that viewers retain 58% more of what ...
If you are a regular reader of ReelSEO you could be forgiven for thinking that everyone must already be aware of the massive benefits that video offers when combined with quality search engine optimization. However, surprisingly enough, the techniques required to ensure that videos are not only indexed by the major search engines, but also ...
Almost every day I upload an HD video to one of my YouTube channels, whether it be a vlog, Q&A video, a skit or something else. I really enjoy almost everything about YouTube: the community interaction, editing, the creative outlet it provides, even the weird looks I get when vlogging in public! But the thing ...
Dear Google... I’ve had a crush on you since our very first encounter in 1998. You mesmerized me with your quick and efficient search results. It almost seemed like you were telepathic. I would never have to go beyond the first page of search results and usually, almost always, you’d return exactly what I was ...
When I grew up, there was handful amount of channels on television. It then became a few dozens but still a manageable amount of channels. I even remember that I actually knew the channel’s numbers by heart, so “Movies” was channel 18, and 93 was MTV and so forth. Wow, remembering channels’ numbers. To the ...
Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it’s a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the time with video, we are watching another human who acknowledges ...
I recently had the opportunity to speak at The National Retail Federation’s BIG Show in New York City along with Eric Mahlstadt from Golfsmith. We shared retail video trends and Golfsmith’s learnings in front of an audience of retailers. With the meteoric adoption of video (projected by Cisco to constitute 90% of Internet traffic by ...
It’s that time of year when predictions are made about the year ahead. As we predicted at the start of last year, 2010 saw online retailers from Golfsmith and Verizon Wireless to Moosejaw and JC Penney deploy product video and realize rapid ROI. In 2011, the industry will turn a crucial corner.
