Guest Expert: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.
Recent Posts by Guest Expert:
What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.
The supposed ‘Summer of Sport’ has not yet begun, but already brands are seizing on the opportunity to amplify their presence online. Three of the top 10 ads in May’s Global Ads Chart, powered by social video platform Unruly, revolve around the upcoming London Summer ...
ReelPop Q&A is a new weekly question and answer series made possible by Poptent. Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing. If you would like us to answer your question ...
Vlogging is an avenue that more and more business owners are exploring – but why, and what are the benefits? And, who is vlogging with an impact right now? With YouTube surpassing Yahoo! as the second largest search engine, and millions of people increasingly watching ...
Nearly a year ago, YouTube rolled out their “auto-generated channels,” which are channels created to curate content based on relevant topics. Think of them as YouTube-created playlists. When they first appeared, auto-generated channels were strictly limited to the “Top YouTube Collections” tab and intended for ...
The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to ...
Think nothing interesting ever happens in Belgium? Think again. TNT's Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month. Not only did it take top spot during April, but it has ...
This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. The hard part is figuring out how to leverage this into ...
comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK - 80% of online Brits saw an online video in January 2012: and of these 64 percent were ...
There's little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by ...
Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with ...
From rants to reviews, product conversations have shifted away from brand-sponsored websites and into the blogosphere. Blogs are increasingly where people go for useful how-tos and deep product dives from respected sources. But not all companies are taking this shift sitting down, and the smart ...
Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK's biggest ...
Previously, I wrote an article discussing the benefits of a green screen video production. However, once you have determined that green screen is the way to go - how do you plan for it? Well, do not underestimate the importance of Pre-Production when shooting green screen. It's easy ...
So, youʼve been awarded a contract to shoot a company video. Awesome. But now you need to find a location to film your video. Not so awesome. If your client is like most clients, their office or corporate boardroom probably provides a wide range of less-than-desirable options - ...