Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.
We know there are thousands of online videos viewed daily, and we know there are millions of users on Facebook. As a small business owner, it’s clear that both YouTube and Facebook are valuable marketing tools to build and grow a business through sharing content, providing valuable information, boosting SEO and search engine ranking, and ...
Forget America’s Got Talent or X-Factor (if only), YouTube is the best place to unearth fresh and exciting talent these days. Sure, cats seem to have their fishy paws firmly wrapped around the video-sharing giant’s throat. But if you are willing to search beyond the seemingly endless din of ‘pets do the most menial things’, you can ...
Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential viewers it attracts and its ability to present all of ...
There’s no hiding the fact that the Online Video Platform (OVP) space is crowded, even more so than the Content Delivery Network (CDN) space was three years ago when the CDNs marched fearlessly down the inevitable path of commoditization. Today there are over 90 streaming video platforms fighting for customers and trying to secure a ...
In late 2009 I began a series of live webcast shows - six to be exact all using the same format (host / hostess, topical discussion, audience interaction, social networking components, etc.) – we had a show on Venture Capitol with people skyping in from each coast (video), we had a “Girl Talk” show, we ...
The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it’s used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and Media Outlook report which concluded that the next four years ...
Followers of the Viral Video Chart’s global ads chart have certainly been put through the emotional wringer this month. Rather than the usual bombardment of funny branded videos, May has seen a number of videos that have left many users with lumps in their throats.
Most advertising campaigns rely on the idea that consumers will find it within themselves to engage with a product based on the advertisement alone. While this can be affective, it’s also an example of not using your relationship with your weblebrity (web celebrity) to its full potential. Assume that the weblebrity has two priorities before ...
A few months ago, ReelSEO mentioned that QR Codes had seen a huge growth in popularity and listed various examples of the ways they could be used. While the 2D barcodes are more commonly seen on print and products virtually everywhere now, there are also interesting applications for TV and online videos.
The YouTube marketing game can be hard to play. It’s still a fairly new way to market and everyone seems to have a different opinion on how it’s done. News of videos raking in 1 million+ views has every company dreaming of ways to get that kind of exposure with a built in attractive 20 ...
Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video’s success. Here are 5 simple steps you can ...
Working in creative requires thick skin. It’s the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." ~ Home for the Holidays (1995) Six Tips to Better Manage Client ...
I like making money as much as the next guy, but the last three or four consulting clients all shared a problem so basic that I was almost embarrassed to take their money. Specifically, they came to me concerned about poor video quality, and the simple fact was that the data rate of their video ...
It’s been said that Great Content is the best SEO. When it comes to business videos there’s another way to say it: "Entertain or Die." It seems like only yesterday that streaming video was new. People would watch anything. Now “Wow! I can watch video on my iPhone!” has given way to “Isn't there anything good ...
Producing webcasts or online video series for marketing purposes can be a dream come true for creative types who love working with like-minded people. If you want to use professional talent or popular music within these webcasts, however, it can quickly turn into a nightmare if you don’t take into consideration the “show business” unions ...
