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freelance video production copyright agreements

Video Production and Copyright: Protect Yourself In Agreements!

If you produce video, then understanding the basics of copyright law will stand you in good stead for avoiding conflicts with clients. It could even help you negotiate effectively to earn extra revenue from your productions. If you know your rights, it will make things easier for you in the long run.
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
most viewed video ads october 2014

The Top 20 Most Shared Online Video Ads For October 2014

Five little girls who swear like sailors attracted the most video ad shares across Facebook, Twitter, and the blogosphere in October 2014. New Zealand, Mr Bean, and Taylor Swift's kittens also made an appearance in the most shared video ads of last month.
closed captions international audience

Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.
activision youtube

How Activision is Crushing it with YouTube Influencers & Fans

Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.
earned media beauty youtube halloween

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.
youtube fan funding brands

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?
unboxing beauty videos youtube

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their products, and this earned media is the main driver of overall views for most brands.
ikea bookbook video ad

The Top 20 Most Shared Online Video Ads For September 2014

The launch of the new iPhone 6 attracted a huge amount of attention for Apple last month, both good, and bad, but it was Ikea, not Apple, that grabbed the top spot for the most shared video ad of September 2014. “Experience The Power Of The Bookbook” showcased the Swedish company’s new catalogue with a perfectly pitched parody of Apple’s branding.