Guest Expert: ReelSEO Author

Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.

Recent Posts by Guest Expert:

Move Over Viral, We've Entered the Age of Social Video

Social Video vs. Viral Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what's on the horizon for social video.

What B2B Videos Can Learn from What Goes Viral

businessman

First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable. They achieve their effect by ...

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

poke-grizzly-bear

November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely ...

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

youtube captions

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

How to Diagnose and Fix (not set) Visits from Flowplayer in Google Analytics

flowplayer-analytics

Webmasters using Flowplayer 3.2 or earlier may have woken up to a pleasant surprise in Google Analytics the day after implementation. Visits doubled overnight, but how is that possible? Don’t get too excited because half of those visits are most likely fake visits. Flowplayer 3.2 ...

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

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This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors - October was not a month for the faint of heart. Recent research has found that the secret to social video ...

4 Common Video Strategy Mistakes & How to Avoid Them

video-strategy

In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy.  A brand can spend copious ...

What Are the Best Smart TV Options for the UK?

uk-smart-tv

As the integration of web and TV gathers pace, and the profile of online video continues its meteoric rise, what is the best choice for smart TV viewers in the UK? I've been looking at some of the Smart TV devices on the market and ...

How to Analyze & Manage Viewer Sentiment for Online Video Marketing

video-sentiment-happy

Have you ever posted new video content and received an immediate reaction from your audience? Whether it was positive or negative, you probably measured this reaction through comments, shares, likes/dislikes, and other data.

5 Social Video Advertising Myths - Busted!

myths

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or ...

The Top 20 Viral Video Ad Campaigns for September 2012

wake-the-f-up

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...

10 YouTube Channels for Bloggers, By Bloggers

blogger-channels-youtube

Everyone has thought of opening up a blog at some point, and most of us have attempted it. For some, it will become a huge success. It may even become your primary source of income. But this takes time, effort and some know-how to get ...

5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List

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YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their ...

How to Increase Views and Exposure in YouTube with Custom Branded Thumbnails

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Video thumbnails are one of the most underutilized facets of video marketing. With YouTube now rolling out the capability for all partners to upload custom thumbnails, it's going to become even more important to create thumbnails that set yourself apart from the rest of the ...

Top 20 Global Online Video Ad Campaigns for August 2012: The RNC, Ice Cream, Cookie Monster & Zombies

little-baby-ice-cream

A zombie horde shuffled its way to the top of Unruly’s Global Viral Video Chart last month. The most widely shared ad during August sees the shuffling undead taking to the streets of the Big Apple to sell hot dogs, write parking tickets and attempt ...

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