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internet gets bigger what about video

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?
kinder surprise eggs earned media youtube

Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.
sharing video ads youtube to social networks

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?
youtube seo tools trends tips

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.
style haul videos youtube marketing

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels.
minecraft

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
holiday video marketing

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.
youtube influencers bigger not always better

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.
twitch

How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.
youtube makeup challenges earned media

Beauty Gone Wrong: Makeup Challenges Brands Don't See

Makeup challenges are all the rage on YouTube, and drive enormous amounts of traffic to YouTube creators and their channels. The results are often hilarious, and attract millions of engaged views, most of which are totally untracked by the brands mentioned in the videos.
mistakes brands make with influencer marketing youtube

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing budget, read about the biggest mistakes a brand can make.
freelance video production copyright agreements

Video Production and Copyright: Protect Yourself In Agreements!

If you produce video, then understanding the basics of copyright law will stand you in good stead for avoiding conflicts with clients. It could even help you negotiate effectively to earn extra revenue from your productions. If you know your rights, it will make things easier for you in the long run.
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
most viewed video ads october 2014

The Top 20 Most Shared Online Video Ads For October 2014

Five little girls who swear like sailors attracted the most video ad shares across Facebook, Twitter, and the blogosphere in October 2014. New Zealand, Mr Bean, and Taylor Swift's kittens also made an appearance in the most shared video ads of last month.

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