Contributor: ReelSEO Author

Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.

Recent Posts by Contributor:

YouTube War Games: Call of Duty vs. Battlefield

YouTube War Games: Call of Duty vs. Battlefield

Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare.

How The Socialization of Video is Driving Massive Consumption

How The Socialization of Video is Driving Massive Consumption

In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.

5 Lessons All Small Brands Can Learn About Video Marketing

5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top tips the brand has put into practice.

Google's New 'Play Store' Design is More Video Friendly Than Ever

Googles New Play Store Design is More Video Friendly Than Ever

One of the main differences between the Google Play store and the Apple App store is that Google allows the use of video. This is so important for developers, as they can quickly show the potential buyer the top features of the app they are viewing. The Play store's new design is even more video friendly, which is great news all around.

YouTube Advertising for Orbit vs. Trident: It's a Lot to Chew On

YouTube Advertising for Orbit vs. Trident: Its a Lot to Chew On

Paid views are often a vital part of video promotion, but brands are often missing the level of engagement that strategy brings. In fact, many brands don't actually know how many of their views are from organic means (their "owned" media), and how many are due to video promotion via TrueView and other paid avenues. We take a look at two brands on YouTube and how they are faring.

5 Ways You Should Be Using Vine for Video Marketing

5 Ways You Should Be Using Vine for Video Marketing

Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.

A Day In the Life Of: A YouTube MCN Insider

A Day In the Life Of: A YouTube MCN Insider

Ever wondered what life is like for a top exec in a YouTube MCN, and what kind of responsibilities, and opportunities that brings on a daily basis? We get a sneak peek into a typical day.....

Yes, Small Brands CAN Become Video Marketing Superstars

Yes, Small Brands CAN Become Video Marketing Superstars

Content marketing isn't just for for big brand budgets. Small and medium sized businesses can also leverage it with well-planned video marketing campaigns that resonate with audiences, and help generate awareness and boost engagement.

How to Turn Your YouTube Audience Into a Family

How to Turn Your YouTube Audience Into a Family

Making your audience feel like they're a part of your IRL family is essential in growing your channel on YouTube. Taking the time to engage, communicate and connect with your fans can turn your everyday viewers into a solid army who will be there to back you 100% in anything you choose to do.

72andSunny: Creating Cultural Impact on Behalf of Brands

72andSunny: Creating Cultural Impact on Behalf of Brands

Between being named Ad Age’s and AdWeek’s agency of the year for 2013 and near-doubling of revenue, it’s been a banner year for LA- and Amsterdam-based 72andSunny. Recent work by the agency, which made its name crafting savvy campaigns for challenger brands like Carl’s Jr. ...

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As "trackvertising" and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies.

The Top 20 Most Shared Online Video Ads For July 2014

The Top 20 Most Shared Online Video Ads For July 2014

‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.

Why Brands Should Jump on Tumblr for Video Marketing

Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. So how can brands use Tumblr effectively for their video marketing?

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success

Always vs. Dove: Viral Video Success Doesnt Mean YouTube Success

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.

Three Ways to Optimize Your Videos for Mobile

Three Ways to Optimize Your Videos for Mobile

To get the most out of your video marketing, you need to discover where your target audience is and hang out in the spaces where they get their resources and information. Much of that audience will browse the web on mobile devices throughout their day, so you need to ensure that every video campaign you create can be viewed properly on every device size.