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5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video youtube seo tools trends tips 260x170

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.
Why Every Brand Needs to Create Haul Videos For The Holidays style haul videos youtube marketing 260x170

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels.
Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget minecraft 260x170

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
Holiday Video Marketing Tips: It’s Better to Give Than to Receive holiday video marketing 260x170

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.
Bigger Is Not Always Better: The Value of Longtail YouTubers youtube influencers bigger not always better 260x170

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.
How One Twitch Channel Boosted Video Views By 380% in a Day twitch 260x170

How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.
Beauty Gone Wrong: Makeup Challenges Brands Dont See youtube makeup challenges earned media 260x170

Beauty Gone Wrong: Makeup Challenges Brands Don't See

Makeup challenges are all the rage on YouTube, and drive enormous amounts of traffic to YouTube creators and their channels. The results are often hilarious, and attract millions of engaged views, most of which are totally untracked by the brands mentioned in the videos.
The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube mistakes brands make with influencer marketing youtube 260x170

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing budget, read about the biggest mistakes a brand can make.
Video Production and Copyright: Protect Yourself In Agreements! freelance video production copyright agreements 260x170

Video Production and Copyright: Protect Yourself In Agreements!

If you produce video, then understanding the basics of copyright law will stand you in good stead for avoiding conflicts with clients. It could even help you negotiate effectively to earn extra revenue from your productions. If you know your rights, it will make things easier for you in the long run.
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win How the ChevyGuy Flub Became a TechnologyAndStuff YouTube Win 260x170

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
The Top 20 Most Shared Online Video Ads For October 2014 most viewed video ads october 20141 260x170

The Top 20 Most Shared Online Video Ads For October 2014

Five little girls who swear like sailors attracted the most video ad shares across Facebook, Twitter, and the blogosphere in October 2014. New Zealand, Mr Bean, and Taylor Swift's kittens also made an appearance in the most shared video ads of last month.
Translate Your Closed Captions & Reach a Wider Global Audience global video marketing 260x170

Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.
How Activision is Crushing it with YouTube Influencers & Fans activision youtube 260x170

How Activision is Crushing it with YouTube Influencers & Fans

Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.