One of the main differences between the Google Play store and the Apple App store is that Google allows the use of video. This is so important for developers, as they can quickly show the potential buyer the top features of the app they are viewing. The Play store's new design is even more video friendly, which is great news all around.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
Paid views are often a vital part of video promotion, but brands are often missing the level of engagement that strategy brings. In fact, many brands don't actually know how many of their views are from organic means (their "owned" media), and how many are due to video promotion via TrueView and other paid avenues. We take a look at two brands on YouTube and how they are faring.
Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.
Ever wondered what life is like for a top exec in a YouTube MCN, and what kind of responsibilities, and opportunities that brings on a daily basis? We get a sneak peek into a typical day.....
Content marketing isn't just for for big brand budgets. Small and medium sized businesses can also leverage it with well-planned video marketing campaigns that resonate with audiences, and help generate awareness and boost engagement.
Making your audience feel like they're a part of your IRL family is essential in growing your channel on YouTube. Taking the time to engage, communicate and connect with your fans can turn your everyday viewers into a solid army who will be there to back you 100% in anything you choose to do.
Between being named Ad Age’s and AdWeek’s agency of the year for 2013 and near-doubling of revenue, it’s been a banner year for LA- and Amsterdam-based 72andSunny. Recent work by the agency, which made its name crafting savvy campaigns for challenger brands like Carl’s Jr. ...
As "trackvertising" and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies.
‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.
Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. So how can brands use Tumblr effectively for their video marketing?