Guest Expert: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.
Recent Posts by Guest Expert:
BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.
The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.
Video can provide four distinct values for SEO. Rich Snippets can improve your click-through-rate, a presence on social video platforms can improve your brand awareness, product videos on commercial pages can help to increase conversion rate and lastly, video can be used to increase the ...
More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content. As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...
If you're shopping for gear to make videos during the sales events this season, you're likely going to be attracted to low cost, budget video gear. Cost is important, and I encourage everyone to make their videos in the most cost-effective way possible, but it's important to know the limitations of the gear ...
Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant ...
As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what's on the horizon for social video.
First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable. They achieve their effect by ...
November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely ...
The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...
Webmasters using Flowplayer 3.2 or earlier may have woken up to a pleasant surprise in Google Analytics the day after implementation. Visits doubled overnight, but how is that possible? Don’t get too excited because half of those visits are most likely fake visits. Flowplayer 3.2 ...
This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors - October was not a month for the faint of heart. Recent research has found that the secret to social video ...
In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy. A brand can spend copious ...
As the integration of web and TV gathers pace, and the profile of online video continues its meteoric rise, what is the best choice for smart TV viewers in the UK? I've been looking at some of the Smart TV devices on the market and ...
Have you ever posted new video content and received an immediate reaction from your audience? Whether it was positive or negative, you probably measured this reaction through comments, shares, likes/dislikes, and other data.