Occasionally, we like to offer experts within the online video industry the chance to write a guest post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a guest author, please feel free to let us know. Read our post on becoming a guest author for additional information.
As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it’s worthwhile investing some time & effort in promoting your contest and in the first section of the ‘Promoting on a Budget’ chapter of this series, we will ...
Contrary to popular belief, the best prizes aren’t always the one’s with the largest monetary value. There are other factors that impact whether a prize will be attractive to your audience. In this post (the third post in our Video Contest series) we look at how to offer a killer prize that attracts attention without ...
This post is the first in a seven-part series that looks at how to plan and execute a successful online video contest. We'll examine what separates the successful video contests from the unsuccessful one’s, and offer a road map marketers can use to help ensure a great contest. Throughout the next six weeks, we’ll look ...
Is it easy to get started with video production. It is, and it isn't. It's easy as ever to record a video these days, the challenging part is preparing for the technical challenges come along the way. This article shares five tips to help you start on the right foot.
There must be something in the water in France. Just a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral water brand, Contrex, pedalled its way to the top of the rankings. The French ad, created ...
I decided that the best way to do this would be to ask 5 friends who love to stitch me up to pick a website each that they think it would be difficult to create a video about. I would then have to come up with a way for the site to use video that would enhance their website experience.
Videos don't have to just live on video sharing sites. By embedding your videos into blog posts you are giving both your video and content marketing campaigns a whole new dimension.
Something happened on the Global Ads Chart in September that has not happened in 26 months. Since being launched way back in July 2, 2009, Evian’s record-breaking Roller Babies ad has been a permanent fixture in the top 20 most shared commercials. That is until now. After 104 consecutive weeks at the top, last month finally saw ...
YouTube might try to wow you with the latest statistics, by bragging that “48 hours of video are uploaded every minute!” However, as a business owner or marketer, that statistic can be discouraging. How will your videos ever stand out from the rest? Will anyone care enough not only to watch you on video, but ...
What’s the next major shift for video in the enterprise? Below is an observation of the evolution of enterprise video from the past to the present, and a suggestion for what’s to come. For consistency, let’s evaluate the four parts of video for each period in time: 1) creation, 2) management, 3) delivery, and 4) ...
The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. But what we at Specific Media wanted to understand was ...
August saw the triumphant return of some familiar faces to the global ads chart – only this time bigger and better. New, more ambitious commercials featuring the stars of some of the most successful campaigns of 2010 dominated August’s top 20.
A holy grail story I know…What defines the perfect video? Video tastes are subjective, but what if I could show you statistical and empirical evidence that could help you in your discovery of the Holy Grail…er I mean the perfect video? There is a place I love to go when examining my video stats. A YouTuber’s Best ...
Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as “The Priceline Negotiator” or Jennifer Lopez’s notorious commercial for Gillette “Venus” razors. Companies pay a pretty penny to secure celebrities in their videos, but is it really necessary to ...
Through the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The aim of social media videos – as with any promotional ...
