Contributor: ReelSEO Author

Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.

Recent Posts by Contributor:

Look At Your Viral Video, Now Look Back At Mine - What Helps Old Spice Succeed?

Look At Your Viral Video, Now Look Back At Mine   What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that's some mission.

So apart from the great content what has led to the success of Old Spice's marketing plan?

Flash Video Isn't Dead, It Just Pivoted

Flash Video Isnt Dead, It Just Pivoted

HTML5 is the future of video. Probably. Or if not HTML5, its successors. It seems that the whole web has rallied behind the desire to get rid of third-party plugins - especially closed plugins like Flash. And so every major new web browser now supports ...

Why Mobile Video Advertising Is Good For Small Businesses

Why Mobile Video Advertising Is Good For Small Businesses

One thing that can have a major impact on the success of a small business is advertising. Obviously, there are many different forms that advertising can take. Physical advertising, such as the type found on billboards, is still very much present in this day and ...

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

YouTube seems to have adopted Google's talent for slipping in quirky new ad placement algorithms with barely a note on the fridge about what's going on. In my job with an online competitive intelligence (SpyFu) company, I often hear about the sudden changes on the ...

Top 20 Online Video Ads Of 2011 According To Shares

Top 20 Online Video Ads Of 2011 According To Shares

There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were ...

The Top 20 Global Online Video Ads For November 2011

The Top 20 Global Online Video Ads For November 2011

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But ...

How To Run A Successful Online Video Contest: Maximizing Your ROI

How To Run A Successful Online Video Contest: Maximizing Your ROI

Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In ...

Why All Video Views Are Not Created Equal - Tips For Seeding Branded Video Content

Why All Video Views Are Not Created Equal   Tips For Seeding Branded Video Content

Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are ...

How To Run A Successful Online Video Contest: Promoting On A Budget, Owned Media

How To Run A Successful Online Video Contest: Promoting On A Budget, Owned Media

Last week, in the first part of the 'promote' chapter of this series on how to run a successful online video contest, we talked about some of the ways you can utilize Paid Media to attract attention to your contest while still remaining on a ...

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it's worthwhile investing some time & effort in promoting your contest and in the first section of the ...

How To Run A Successful Online Video Contest: Offering A Killer Prize

How To Run A Successful Online Video Contest: Offering A Killer Prize

Contrary to popular belief, the best prizes aren't always the one's with the largest monetary value. There are other factors that impact whether a prize will be attractive to your audience. In this post (the third post in our Video Contest series) we look at ...

How To Run A Successful Online Video Contest: An Overview

How To Run A Successful Online Video Contest: An Overview

This post is the first in a seven-part series that looks at how to plan and execute a successful online video contest. We'll examine what separates the successful video contests from the unsuccessful one's, and offer a road map marketers can use to help ensure ...

5 Tips To Avoid A Video Production Disaster

5 Tips To Avoid A Video Production Disaster

Is it easy to get started with video production. It is, and it isn't. It's easy as ever to record a video these days, the challenging part is preparing for the technical challenges come along the way. This article shares five tips to help you start on the right foot.

The Top 20 Global Online Video Ads For October 2011

The Top 20 Global Online Video Ads For October 2011

There must be something in the water in France. Just a month after Evian's record-breaking Roller Babies' 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral water brand, Contrex, pedalled its way ...

Small Business Video Marketing - Can All Websites Benefit From Video Content?

Small Business Video Marketing   Can All Websites Benefit From Video Content?

I decided that the best way to do this would be to ask 5 friends who love to stitch me up to pick a website each that they think it would be difficult to create a video about. I would then have to come up with a way for the site to use video that would enhance their website experience.