Today's marketplace provides a unique challenge for brands of simply being heard. Brands must find new ways to connect and entertain their audience through branded content to support their marketing efforts. Brands must be willing to take a risk to try new things.
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Those looking for some good buzz around an event should consider live streaming. Creating a way for people to watch a music festival, or a unique multi-day event, streamed live to all, can generate significant amounts of attention to your business.
Those out there trying to make a living shooting stock video would be wise to think of the types of moments an editor can use when they need to transition a scene smoothly. You can set the scene pretty easily with these three kinds of clips.
This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.
YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.
Unruly's Viral Video Chart for June includes the Geico camel commercial, some awesome stunts brought to us by Red Bull, and a surprising resurrection of a safety video that was released in November. Who else made the list?
It seems like all brands need is a "viral video" and they'll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition.
Who owns the relationship? That seems to be the broad question that has erupted during the latest string of back-and-forth accusations over YouTube’s partnership with creators. So is putting your content on YouTube a good or bad thing, anyway?
Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we'll take you through some of the most innovative services for displaying and sharing your videos online.
What do most successful YouTube creators do? In a new study conducted by Columbia College in Chicago, they found some interesting statistics that, on the average, what the most successful videos have in common.
Sure, you might want to use social media to help launch your video, but how exactly do you do that and keep audiences engaged? Luckily, there are a great many tips to make your social media video campaign a success, and make it fun.
User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.
Writing the script for a narrated explainer video can be tough, especially when you're trying to visualize a whole bunch of information and trying to figure out the timing of everything. The following video demonstrates how to use Celtx when writing the script for your explainer video.
Much of the same ads from April made the Unruly Viral Video Chart for May, but quite a few new ones were still able to make their mark. Quite a few phone ads, especially from Samsung, made the list, as well as Kmart's new "Big Gas Savings."
When you go to a doctor, do you want them to go ahead and take care of your teeth while they're at it? That's why it's strange when those seeking video want a jack-of-all-trades who can do everything related to a video production. For small stuff, it's OK. For quality productions, it's a problem.