The value of digital relationships is forcing marketers to understand what makes people connect, and understanding that drastically improves our success in engaging audiences through relevant, contextual, and targeted content. Video accelerates our path up the digital relationship pyramid by engaging customers more quickly at a deeper emotional level.
Contributor: ReelSEO Author
Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.
Recent Posts by Contributor:
Here are some strategies from four unique industries using video in a way that may not be the flashiest way possible, but they provide value in that they educate, and sell though showing expert knowledge in a category.
While many comment on the rivalry of Instagram vs. Vine, the problem isn’t which platform is better, The problem is that companies don’t use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.
As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don’t always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.
The Top 20 shared branded campaigns of July, according to Unruly. In the mix: that Geico camel continues to be shared at an incredible pace, cats try to be more like dogs, a nifty video from Honda featuring hands, and Grand Theft Auto V.
When clients don’t divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don’t want to take advantage, they just want to know where to aim.
Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.
When considering the five “P’s” of online video: Production, Packaging, Publishing, Promotion, and Profit, which questions should you be asking yourself as you enter into each phase of a video’s life? Those questions are asked and answered here.
What are some of the steps to follow when trying to make it on YouTube? What things should you always have in mind when you’re giving video a try? Follow these ten commandments to achieve YouTube success.
The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it’s time to learn what exactly is attractive about programmatic real-time ad buying.